Everyone who has been on Facebook can tell you what a meme is. Maybe they don’t know the exact definition, but you can bet that they could name more than a dozen common pics with witty sayings on them. From the Cute Boy with Clinched Fist to innumerable cat and dog pictures, these memes have a way of taking on a life of their own. Can you guess where I am going with this? One look at the picture attached to the post should give you a clue.
Using a meme can help you to reach out to many people that you might otherwise never run across. This is due in huge part to the viral nature that memes represent. Really, who doesn’t like to share a picture of a crazy cat asking “who haz tha cheez?” The secret is to put some thought into your saying that you add to your meme. Think that it is easier said than done? Guess again. Try it out. Go to a site like QuickMeme.com and try making your own. The site supplies the pic. All you have to do is add your own saying.
When you are actually sitting there staring at a picture of someone with a completely lost look or at a picture of Socially Awkward Penguin you may just find that it is much easier to come up with something funny or catchy to suit the pic. Once you have created your meme simply share it. Get it out there on Facebook, Twitter, Pinterest, and every other social media network you can think of. Blast it out to friends and family. Don’t be shy – ask them to share it with all their contacts as well.
Before you know it your meme could be just as popular as the others floating around the ether. SO, how does this help you? Add your url to the lower corner of your meme. Heck, add your business name into the picture somehow. Take our example once again. In the picture the wife or girlfriend is asking the guy why he doesn’t come to bed. The guy’s response is that it is because he doesn’t have the Posse to help him with his social media. See how we slipped our little plug in there? Now, add a url and tie a proper alternate title to the picture and you will be good to go.
One note – many meme generators will add their url to your picture. Make sure you find one that allows you to brand it with your own name. This will help you get the word out and make sure that people equate the meme with your business.