Many describe 2012 of the Year of Social Media
We saw rumors started, statements made, and rivalries created, all through social media. Companies large and small began to realize this year that they must be a part of it in order to be on any side of a trend. Sites like Facebook and Twitter are no longer just something to be social on; it’s a site with one billion potential customers. 2013 is looking like the year where social media will become a mainstay of marketing, not just a passing fad. There are three big trends to remember with the coming year!
Mobile, in all its forms
More and more people are using their Facebook and Twitter (and other social media) apps much more often than on their computer. Next year, this will only become more popular. As more social media becomes accessible through iPhones and Androids, more people will take advantage of this convenience. The Mobile is also for mobile marketing. Many businesses are using this technology to reach customers beyond social media. 2013 will become the year where mobile marketing will become only more popular as more companies use this.
The end of MySpace and Google Plus??
MySpace has not changed with the current technology and, therefore, is becoming somewhat of a dinosaur in the social media world. Many people believe this site will be seeing its last days in 2013. Only time will tell. When Google+ first came onto the scene, it was touted as the next chapter in social media. Once people started getting involved on it, the site began to lose popularity due to the fact it wasn’t all it was advertised to be. Will this site come to an end or will it survive past 2013? This is for its fans to decide.
It’s all about content!
Many social media experts say that content is king. In 2013, this will be no different, but with a twist. People want creative, entertaining, and maybe even edgy content. Companies are seeking people to give them content to match their brand, but expecting content that will wow and bring more fans to their page. Building content is going to become more important as more companies join social media and there are more voices. Content will be key in creating an individual voice.
2013 could be the year where social media is truly tested and could turn the corner, moving into not just something cool, but into a staple in any company’s marketing plan. The new year will bring new ideas and possibilities for social media and you need to be front and center!
Now it’s your turn – comment and let us know what you think the next big social media trend for 2013 will be!