When it comes to leading online innovations, Google is certainly a frontrunner. Not only is its search engine used by millions, its analytical services are extraordinary. Now, Google is going one step further. The introduction of the new Google +1 button seeks to take their tracking and social search capabilities light years ahead. While the Facebook “Like” button has found a use across the web, the Google +1 button looks to introduce relevance into your search.
Rather than your search coming back with anything and everything relating to keywords, you will also get results based on how they relate to you. This new feature follows close on the heels of Google’s new Buzz feature and highlights the importance that relationships will have on the new face of integrated marketing.
With Twitter and Facebook leading the way, it was only a matter of time before web juggernaut Google joined in by getting its own button on each webpage. When you think about the role that SEO plays in web searches, it only makes sense that this next step in the evolution of integrated marketing is now taking place.
Not only will you searches offer sites based on SEO relevance, they will be based on your individual preferences and likes. The power of the +1 button will also benefit advertisers and webmasters as well. Now they will be able to better track which ads, pages, et al are visited AND enjoyed by those who visit them. This will help ensure that content becomes more relevant than ever before.
This will allow for even better targeting of new content and marketing. As the service starts making its way across the mainstream web, it will be quite interesting to see how it will begin to change sites and the way online marketing is approached. One thing is for sure, the +1 button promises to hold quite an impact on how individuals and businesses alike approach searching the web and reaching out to others.
This raises an important question: will you integrate the +1 button on your site now, or will you wait and see if it is destined to stick around?