How to bring your video ads to life:
Video ads started running on Facebook just about a year ago, and since then we’ve seen just how important video has become. As overall organic reach continues to sink, video has been going in the opposite direction.
With every brand focused on reach, it’s clear that producing more videos is a powerful way for businesses to gain valuable exposure. In fact, recent data shows that video campaigns provide as much as 70% more ad recall.
Here are some key points covered in the video below:
- Tailor your story to your audience
- Focus on storytelling
- Use the first few seconds wisely
- and more…
Best Practices for Video Ad Creative on Facebook.