Facebook Ads

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

  In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]