Once you sign that dotted line, the real work begins. Your efforts should now be focused on providing information to your agency, both proactively and reactively, and assessing their performance. But, how can you possibly grade the work an agency puts in for your business? We’ve tried to simplify the process by outlining the 3 Rs: Reporting, Responsiveness, and Revisions. […]
There are many valuable metrics to provide insight that will allow you to dig deep into the performance of your marketing efforts. Let’s look at the 3 main metrics every inbound marketing manager will need to track. Pro Tip: Using a tool such as Hubspot to create and monitor your marketing efforts is a time efficient and cost effective decision. Hubspot ties all of the campaign analytics together and presents them on an easy-to-use dashboard. There are other tools available [...]
The digital world is heavily integrated into every aspect of our lives. It is difficult to imagine that there was ever a day that we were without it. Integrating the internet into society was not an automatic process. It has taken years for some people to learn how to use the world wide web and even longer for them to trust it. The internet and social media have dramatically changed the way that we market, research, interact and do business. [...]
“Inbound marketing strategies open the doorway for creating valuable content that is easily found online by your ideal client. Your potential clients have needs that only you can provide solutions for. They are seeking information, from a trustworthy source, that will educate them. […]
We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, [...]
We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, [...]
Here at Posse, we are getting geared up for the holidays! Which means, you and your business should too. Don’t worry, we’re here to help. We will be doing 12 days of giveaways through the season. We will be giving away inbound assistance as well as social media assistance for FREE! All of our offers are listed below and you’re not going to want to miss out! Website Grader With a website grader, we will run your website through a [...]
It’s been almost a year since I first started working at Posse Social Media. I’ve learned, made mistakes, and evolved as a writer. I’ve also made big improvements in my career and as a young professional. This time last year I was anxious and excited at the same time. In school I always wanted to have a focus in social media. I realized that digital marketing was how people in the future will promote their businesses and also how consumers [...]
In my last blog, I talked about how to grow your conversion rates and turn your school’s families into your biggest promoters. Today, I will tell you how to keep those students throughout their academic careers by delighting them. Retention is the number one problem facing private schools today. The National Center of Education Statistics says the percentage of all elementary and secondary students enrolled in private schools decreased from 12 percent in 1995–96 to 10 percent in 2013–14, and [...]
According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today! […]