Once you have created your Google+ Page is done and you like what you see, you should more than likely see a posting or notice from Google that you are now officially on Google + (Yay!) This should represent that you are now your own page. This means that any type of action that you take will come from your page now. You can now update the content of your page with photos or videos or posts. Exciting news! From [...]
When Google launched Google+ Pages, they allowed business to explode when it needed to. By taking part in this explosion, the social network opportunities grew to greater heights. Isn’t this what business like to hear: a good type of expansion that can bring people to your sites and benefitting not only the companies, but also the customers and clients that are looking for valuable information that companies can provide? Of course it is! […]
#6. A Community That Chats, Grows! Make sure you encourage your fans to interact with each other and chat back and forth. You can do this easiest by ‘spotlighting’ fans; singling out those who have interacted the most, said something cool in a post, or has been helpful to others. This gives everyone a chance to know each other and you can even swap around links and highlight your fans for free under the assumption that they will highlight you [...]
Journalists and news media are using this Twitter tool for their own stories; however, sharing (other) content and engaging with their readers is quite rare. Both Pew Research project and George Washington University, both related to the journalism, media and public affairs, collaborated by reporting about the effects of the Twitter expansion use. Over 3600 tweets from over 13 (news organizations) were included in this report. During the week of February 14 through the 20th, they reported that 93% tweets [...]
Any savvy business owner working with Facebook knows that quality fans are the keys to success. Super fans are a breed above; they are users who not only check on your page, but give you access to their data through their Facebook page and will encourage other people to purchase from you as well. It’s free advertising baby! But how do you get a vague sort of fan to go to Super Fan? In an overall picture, it takes time, [...]
What is LinkedIn? LinkedIn is a tool used primarily by employers and employees, who utilize it as a way to connect with each other, with prospective employers/employees and for marketing purposes. However, the LinkedIn features change on a regular basis, so it’s a very good idea to update your profile regularly as well so that you can take full advantage of this business online tool. […]
Just because you have worked hard and built your website doesn’t mean that there is any guarantee you will have traffic coming to your site. If you’re willing to spend money, then yes, traffic will come to your site. However, if that isn’t possible, bringing in traffic can be quite challenging, to say the least! There is lots of competition on the Internet, as we all know from experience. The truth is that the top 3 on Google search receive [...]
Last time, we looked at social media ROI based on customer insights. Today, we’re going to look at social media ROI based on customer support calls. Why? Customers often put value on customer support and it’s an easy way for you to track how well your social media campaign is doing at helping others and avoiding calls which cost money. […]
In this section, we are going to use the insight of our customers to figure out our social media return. Unlike the previous section, this is a more nebulous process because it’s pretty hard to assign a hard-dollar value to something like consumer insights! But we can derive some important information from it. […]
In this method of figuring out your social media ROI, we will be estimating our ROI in terms of sales. However, you cannot quantify social media; there is not (as yet anyway), a way to say X interaction = Y Dollars, so we have to be creative. This is a three step process which allows you to give your social media ROI some value so you know what you have to do to make your campaign stronger. […]
