Take two businesses both with the same physical address and list them with Google Places. Now imagine one of the businesses gets 20+ positive reviews while the other has maybe a handful. Which one do you think will show higher in the Google Maps listing? Oddly enough, the business with the lesser number of reviews can actually show up higher in the results. The question you have to ask is why would it beat out the listing that has more [...]
LinkedIn can be a powerful way to connect with other businesses when used properly. While it is true that you can connect with classmates, ex-coworkers and the like, the end goal should be to make a connection with someone that will result in a potential business venture. The trouble is, many people struggle with knowing what to post on LinkedIn. […]
While perusing various social media news sites, I often come across the question of how often to post blogs and how can blogging help develop your website/bring in an audience. And not just any random audience, but how can blogging attract a loyal audience while developing your niche? Blogging has come a long way from teenagers ranting on […]
Who doesn’t want immediate success when they try new things, but even with social media there is no magic to succeed. Instant gratification in all walks of life is what we all want, but hard work applies to social media efforts too! The basic thought is that business will start coming out of the woodwork and avid followers will come from everywhere, plus we don’t want to have to spend a dime to get that result! Right? Wouldn’t that be [...]
While most people think of YouTube as a place to get goofy movies and music, some people think of it as something else: a goldmine of marketing. In fact, many branders and marketers consider YouTube to the very best social media platform out there-better than Facebook, better than Twitter. If you want to get the most out of this unexpected marketing wonder, read on. These are tips from entrepreneurs who have successfully forged the path before you. […]
Every now and then here at Posse Social Media we run across a killer product whether it’s a WordPress plugin, an SEO tool, or some other such tool that makes working with websites a ton easier. Event Espresso is one such tool. Seth, Josh, Chris and crew over at EE have been absolutely phenomenal. They have gone above and beyond in creating a high quality WordPress plugin that handles event scheduling with ease. Lately, they have taken things one step [...]
80% of realtors are using Facebook to market their properties. By incorporating this type of social media, their advertising is free, efficient, concise, and easy. “That’s what I like about it,” says Melissa Savenko. She uses Facebook as one of her “go to” advertising fields when she is promoting open houses, listings, notifying other agents, and price drops that might bring the public to her door. With this type of economy helping to promote their practice through, social media has [...]
By Nicole Long Your Facebook page is set up and you want to make it attract more “likes.” The most common way to do is to entice others to join by offering something in return. However, promising something and not delivering is just bad business. Promising something which you can’t deliver to get “likes” or more of them could backfire, especially when you know people are watching. They will want you to deliver, so watch what you offer. For instance, [...]
Marketers put a ton of effort into their advertising campaign, the things that bring potential customers from the sea of the Internet to your little port. But this leaves a lot of marketers with brilliant advertisements and some very poor landing pages… and then they wonder why they get so few conversions! It’s time to fix up your landing page so that this doesn’t happen to you, and here are some tips. […]
Humans get bored at times with even the best activities in the world. It’s simply human nature to want more: more challenges, more experiences, something new to add more to our life. In sex, we are told to try new things in the bedrooms. Seniors are counselled to do more activities to keep their brains fresh. Children do well when they are exposed to a variety of activities and so on. But then again, when things get too different, we [...]
