Protecting Your Brand Whether you do business as an individual, a small “mom and pop” style shop, or as a large company one thing you must do in order to succeed is to think of yourself as a brand. While you might offer goods and services it is your brand that people buy into, and it is your brand that will keep them coming back. As a brand you have a reputation to uphold. This reputation can be affected if [...]
I love cruising the web for weird and wild news from time to time. It is funny to read some of the stuff that people will actually post for all to enjoy. On that note I happened across a post from blogger Josephine Jones who wrote in October on a lawsuit that Automattic – the makers of WordPress – is facing. I have to give JJ props as it was her headline that snagged my attention – Colon quacks sue [...]
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now! Exactly how do you go about crafting compelling content? […]
Black Friday has been an ongoing event for some years now and remains extremely popular. Cyber Monday is a newer construct designed to attract online shoppers who might decide to avoid the crowds in the brick and mortar stores. Without all the pushing, shoving, swearing, and more to contend with folks are able to cruise online stores and snag the deals they are seeking from the comfort of their own homes. The question that one has to ask though is [...]
Everybody has a good story, they need a great storyteller. Barry Feldman is one of those greats that can help you craft compelling content for your story. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute. Next Step What is your business story? Post it in the comments and we'll get Barry to help spruce it up for you! Subscribe [...]
It was just a few days ago when Pinterest announced the creation of business accounts, along with various tools and tips that would help brands develop a great presence on it. This move proves the rising interest that businesses show on the new trending social network, as they feel they can showcase their products in a great visual way. Pinterest seems to acknowledge their interest in this move and that’s why it decided to separate the personal and the business [...]
Can you feel that? It’s the mobile advertising train leaving the station and you’re not on it! That’s right in case you missed it, 2012 is officially known as the year that mobile goes mainstream and for us it certainly has been a long time coming. As each week and month rolls on so does the number of mobile campaigns launched. More and more businesses are seeing the value of bulk SMS as they focus their marketing strategies in a [...]
The importance of blogging as part of your social media marketing plan cannot be over stressed. Blogging has come a long way from its humble beginnings as a way to express your thoughts or to share a simple web page. Today more people than ever look to the web as a means of acquiring information and educating themselves as to what is happening in the world around them. This makes it an integral part of social media networking. A blog [...]
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now! Wondering how to track sales and leads from social media? […]
You’re not ready for social media. Trust me, I can see it written all over your social media profiles. You don’t feed a dog cat food nor do you give a car lighter fluid. Right now that beast is starving. Feed the beast what it was born to eat. But how, you may ask, am I killing my social media presence? Let’s find out. […]
