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‘Social media strategy and development’….sound like real heavy words, huh? There’s a virus infecting the entire world of social media and this is a ‘fear’ associated with it. If you pick a few reports, you will find the business heads still wondering and racking their brains with how to use social media. Well, really? After it has been around for more than 8 years and so much has been written and said, do businesses still need to figure out what [...]

If you are keen on social media, you must be aware of the latest visual revolution that occurs on every social network. Nothing is more appealing than a great image. Your message can attract more people if you know how to embed it into an interesting picture. Facebook, Instagram and Pinterest are the main networks that contribute to this visual domination and sooner or later, you must have been part of it, by sharing pictures with quotes, either for personal [...]

Planning a marketing campaign through social media? You may have a great plan, but before you go live with your campaign put yourself in the shoes of your target audience and review your strategies. Do they stink…and sound downright boring? May be your campaign needs a little facelift and here are some interesting ways that can help you organize a successful marketing campaign with a unique approach. […]

If you are new to LinkedIn you might not know what is what when it comes to your profile. As a LinkedIn member you can search for a job, join interesting groups, research companies you might be interested in, and network with other members. Your profile will let everyone know who you are, your qualifications, your experience, and your skills so you will want it to be as complete as possible. […]

Instagram is a social networking and photo sharing service. This service is still fairly new, since only being launched in 2010 but it currently has over 100 million users. The program lets a user upload photos and share them via other social networking systems such as Facebook and twitter. […]

Everything is social. Marketing, search and customer service all rely on your business finding their voice on social media. The number of tweets and “Like” sites pointing toward your site will increase your chances of climbing the search engine rankings. […]

Remember when searching for information included a trip to the public library and a surf session through tens of books? Now everything is simplified with a single click of the button. You pick a subject and release the question and Google will give, in few milliseconds, some answers back. […]

The speed of social media has been praised on various occasions, as it has been really useful for life-threatening cases. However, have you ever considered how it affects the way you are described through your social networks? I was scrolling down my Twitter newsfeed a few days ago and I suddenly realized that every glance at a tweet may be your first impression of a person. There were people I didn't know and a single tweet was my first "introduction" [...]

Social media sites have been used in the past by various agencies to aid in the investigative process regarding potential fraud cases No one denies the power of social media. Now, even the IRS is beginning to utilize information from Facebook and Twitter to verify information on tax returns. Law enforcement and other government agencies have been using this information in the recent past, but now the IRS has joined the party. […]

Your business might be preparing to grow exponentially with the help of social media, but have you thought about the personal, private and non-commercial information you might be posting online? As a break from the business norm, this article takes a look at how YOU should be protecting yourself and your loved ones on social media. Everyone and anyone has joined at least one of the newer social media sites. Grandparents, pets, and children have either a Facebook, Twitter, or [...]