The use of social media can be a huge boost to companies. It provides new ways of getting the company seen, it can potentially reach a HUGE audience and it creates opportunities for companies to engage with their customers in ways that they previously wouldn’t have been able to. Used correctly, it can be an extremely powerful tool. With that said there are also pitfalls that come with the use of social media. If not used efficiently or allowed to [...]
The fact is if you’ve not heard of Facebook then you’ve probably been living with your head stuck in a sand dune for about the last eight years or so. Heck, you’ve probably not even heard of the internet in that case. Maybe you don’t even know what a computer is? Are you still using a typewriter? Point is; love it or hate it – Facebook is HUGE. It’s the granddaddy of all social media, knocking Myspace off its perch [...]
If you’ve not heard of Pinterest, then chances are you are probably of the male variety. This social media platform has been creating a buzz since 2010 and at last count in 2013, had around 48 million users. Pinterest employs a visual form where users create virtual pinboards for different interests and then pin images to them. So Pin+interest = Pinterest! Kind of clever really. The only thing is, pinboards are seen as sort of…well, girly and, therefore, this social [...]
As we all know, starting a business is all about creating an eye-catching and unique product or service that stands out from the crowd and has its own place in the market; an explosive beam of light in the murky gray ether of ideas, a unique snowflake in an ocean of slush…you get the idea. However when it comes to internet promotion, it can be just as important to follow the crowd and go with the flow. In the post-millennium [...]
There’s no doubt that the use of social networks is one of the most effective ways businesses can speak to an audience. However, with all the different businesses out there employing social networking in order to reach out to potential consumers how can you ensure that your message is heard? You’ll need to get creative when it comes to staying one step ahead of your competition and to increasing social traffic to your website. Fortunately, there are many different ways [...]
The actual marketing of your business on Vine is a cinch. The app lets you create “mini ads” quickly and easily at essentially no cost. Vine is appealing as a marketing tool because it understands and caters to consumers’ short attention spans. It provides small, bite-sized chunks of your brand in a new and personalized presentation to both prospects and existing customers. Is this a good thing? Yes, when it comes to digital advertising, people prefer brevity: A recent mobile [...]
Google+ circles provide a different way of handling contacts and sharing information between the two. On Twitter, it is a one-way street. You can choose to follow anyone you wish and see any updates they make. Facebook, on the other hand, is a two-way street. If you want to see someone else’s updates, you have to request to be their friend and he or she must accept you as their friend. Once you are their friend, they can see everything [...]
Facebook has decided to introduce to its users the active hashtags, embracing what Twitter, Pinterest, Google+ and Tumblr already have. According to Facebook, this allows you to “add context to a post or indicate that it is part of a larger discussion”. Many users were happy with the new feature, including many social media managers, but let’s analyze the concept of Facebook Hashtags. […]
Google+ was the outsider from the start on the social media battle, but while everyone gambled on its failure, Google managed to turn things around and make it an interesting network to use. Here are 8 reasons why we like using Google+: […]
We all use social media quite frequently and most of us can be self-proclaimed as “social media experts”, even without being able to prove our title in practice. It seems so easy nowadays to consider yourself a social media influencer that we can’t help but wonder, what exactly is social media influence? Social media influence is a very general term that even the real experts of the field are not able to define it by reaching on a general agreement. [...]
