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Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. We understand some have concerns about social media as it relates to children, but this article remains focused exclusively on the on marketing possibilities associated with social media. […]

Here at Posse Social Media we get asked all the time just how it is that social bookmarking can help to increase business. Think about it this way; when you are reading a book, you bookmark the page when you have to leave it for a short while, right? The same is true when using the Internet to obtain information or just for enjoyment – you may have to leave the site for a while. Sites that employ social bookmarks [...]

Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded and then distributed via RSS or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (iTunes for example) will allow you to subscribe [...]

It happens more often than you might think… Someone is cruising around the net reading articles and comes across one of ‘those’ types of articles. You know the ones: very poor grammar, obviously spun mechanically or by someone with no skills at all. While these may have once been able to draw a degree of ranking from the various search engines, today these are flagged as spam and/or simply ignored in the ranking system. That’s right. Your super duplicated article [...]

The days of traditional advertising are at an end. No longer is the triple approach of radio, print, and TV the juggernaut that it once was. It used to be that you could cover each of these venues and be sure that you would reach your target audience, but this has changed radically. The new playing field is all about the Internet. Many individuals today are hooked into the Internet whether through the use of their PCs, laptops, mobile devices, [...]

Take a quick look at many of the business fanpages around Facebook and you will spot a big issue. There are tons of businesses treating their fanpages the same way they would treat a personal Facebook account. They just don’t seem to put the time into watching how they handle their activities on Facebook which can actually turn out harmful to their business if not careful. Let’s take a look at some of the issues that such businesses have so [...]

Twitter continues to be a highly effective means of connecting with individuals in today’s instant communication driven society. As such, it is an excellent platform for reaching out to both existing and new clients and customers. The biggest question that most people ask though is how they can gain more and more Twitter followers. It is undeniable that a larger viewership can lead to more business conversions, so just how can you increase your follower base? […]

Instagram has taken a foray into the world of video media through its newly launched video sharing tool. The Facebook-owned company had previously garnered popularity as a social networking service providing users with a “a fast, beautiful and fun way to share your life with friends and family”. Its hugely popular photo-sharing platform already had over 90 million users by 2013 (some reports put it as over 100 million) and is in direct competition with Vine – another video-sharing network, [...]

If you’re not using Chrome as part of your social media experience, then you’re very much missing out. Developed by Google, the free web browser provides a minimalist layout, but also provides a goody-bag of extensions that appeals to the social media community. Out of Chrome, Internet Explorer, Safari and Firefox, Chrome has become the most popular in 2013 and its rise to the top may be due to its clean interface and constant updates made to the site. Plus, [...]

So how would you plan on running a Facebook competition? By getting people to create and upload images or videos whilst tagging a million of their friends in order to get in with a chance to win? By inviting folks to submit artwork, poetry or whatnot so that you can judge it then announce the winners via Facebook? Or simply by randomly picking from the various people who ‘like’ your request to ‘like me to win’? It all sounds so [...]