It was about ten years ago today. Everything started out just like any other day. Millions of people cruised the internet conducting business, chatting with friends, checking on prescriptions, buying new clothes, bidding on auctions. Never once did they think about […]
With the seasons beginning to change there are those businesses who are going to experience a natural slowdown in their work. Companies that specialize in work like landscaping and construction as well as those that work in the hospitality industry such as condo rentals on the beachfront may all see a drop off in work during the so-called slow months. This raises the question: should these businesses slow or stop their social media campaigns for the season? There are definitely [...]
Thinking about building your own website? Here are six beginner tips for building a website straight from our web design team here at Posse. Do not go for free or cheap hosting for your site. While this may not sound like a building tip design and hosting can go hand in hand. Some free hosting companies may clutter your site with unwanted ads. Also, we now live in a smartphone driven world. A dynamic website is a must, yet some free [...]
With all the changes we have seen from Google – Panda, Penguin… who knows, Raccoon may be next – the face of ranking in the search engines has certainly changed. No longer can site owners rely on keyword stuffing or overwhelming their site with spammy looking content full of outbound links. Google now looks for fresh, new content that is relevant to the search rather than being simply based around a keyword someone types in the box. Does that mean [...]
With more and more people on the go, being able to get the information that they want in an easy to access format is a must. Today people want on-demand content. Rather than newsletters, email blasts, or heading to websites to get that information they want to be able to access it when, where and how they want. With the rise of smart devices this is especially so. A podcast is an outstanding vehicle for offering that sort of content. [...]
One question our content team here at Posse is asked by clients on a regular basis is “how do we increase our site traffic and keep it up?” Believe it or not, there is a way to do so even with all the algorithm changes we see from Google and other search engines. Whether you are a simple blogger or a large business, it is possible to do this by utilizing evergreen content. That’s all fine and good, but it [...]
Twitter going public. Who expected it? Who doubted it? No matter which side of the fence you favored the question now is whether further commercialization of Twitter will be possible. Sure, we could take a look at Facebook. The longer that social networking giant stays on the open market the harder they are working to identify ways to keep the money rolling in. From paid ad placement, to post promotion and more, Facebook is pulling out all the stops. That [...]
When it comes to a business presence on social media platforms it is important to remember that your continued growth and success depends highly on your ability to take it to the next level. Take Facebook for example. Do you have a Facebook FanPage for your business? Maybe got a nice jpeg cover photo? How about a strong call to action and other text? Did you know that you could be doing yourself more harm than good with that photo? While [...]
Nobody likes receiving negative feedback and this also applies to your brand. We all try to avoid any negative comments, but from now on we need to be even more careful. As it seems, our EdgeRank on Facebook is affected by negative feedback, which ultimately affects our visibility on the newsfeed. […]
For those of you who still may be in denial when it comes to online marketing, you probably didn’t notice this week’s announcement by YouTube. For those of you who did, all we can say is “hold onto your hats folks – it’s about to get really funky!” Now you may be asking why this is… Okay, so to clarify, this post is really directed at those of you who missed the news because after all you absolutely need to [...]
