In today’s socially driven world many businesses are asking the question “does my business need my business need a Facebook page?” Want an easy answer? Well, unfortunately there is no simple one word answer. There are many factors that go into determining if you need a Facebook page or any other such social networking identity. Perhaps the more focused question would be “is my […]
I have to admit, when it comes to social media I can become quite the nerd. The day that Facebook updated their insights was single-handedly one of the best days of my life. When you take the time to think about all that social media is capable of doing, it is really quite remarkable. Today I want to focus on an area that social media is impacted big time: fashion. Yes that’s right, I said it, social media has made [...]
How many of us can relate to the frustration of spelling one little word wrong in our Facebook status that makes the world of difference? We can all smile a little bigger now because Facebook is adding the ability to edit posts! This may seem like a […]
Customers are becoming more demanding than ever. In the era of social media, with things running at a crazy pace, it is not surprising that your social media presence must be constant. What is even more important, is to be able to handle the messages by your customers, as fast as possible. I attended on behalf of Posse yesterday the first day of Social Media Success Summit (#SMSS13) and after three very interesting presentations from SM experts, I decided to [...]
Any of us who do any amount of business online have heard time and again that embracing online video is must in order to achieve any degree of success. YouTube and Vimeo have both become video hosting/video search engine juggernauts while other folks choose to host and stream their videos to their websites via methods such as Amazon S3 or Rackspace. No matter where you host your videos the question remains - is online video marketing a must or a bust? [...]
Nick Corcodilos of the PBS NewsHour site is no slouch when it comes to pointing out major issues involving getting your name out there for jobs. He knows his stuff. That being said, when his story talking about whether LinkedIn is guilty of cheating job seekers and employers many feathers were ruffled. Job seekers are now asking whether they are paying […]
When you consider many changes taking place on the internet and how we interact with it there is no way to NOT be impressed. This is especially so when you consider the relatively short time in which it has happened. Take online marketing for example. This field really got started in the 90s and has boomed into a ginormous industry. Digital marketing has been fully embraced by so many businesses that it would be almost impossible […]
The power of social media continues to do many good things to help others. Though there are plenty of folks out there that still want to disagree with the use of social media you can’t help but be amazed by some of the fascinating stories that you hear. I am not talking about all the bad publicity but the good that comes from people using this as a resource in time of need. Twitter has been used many times to [...]
We all used Facebook Hashtags during the last 3 months. We even celebrated their arrival on Facebook in the mid-June. But now that they’re part of our Facebook posts for good, we can’t help but wonder, do they really increase the reach of a post? In a theoretical framework, hashtags allow you to extend your reach, since they allow you to attract bigger audience that might be looking for a similar content with yours, without even knowing of your existence [...]
Continuing along its current track of integrating features first used by other social networks (Ticker = Twitter feed? You decide!) Facebook has now fully embraced hashtags. These #keyword phrases are denoted through the use of the pound sign or hashtag as it is known online. Twitter has been using hashtag for quite some time, and Google+ had already embraced them as well. This move by Facebook may have been spurred on by the fact that […]
