We have been asked multiple times why it is we have embraced WordPress so thoroughly. To understand why you first must know a bit about this awesome CMS. WordPress first began life as a humble blogging tool known as b2 cafelog. When Michel V. – the creator of b2 cafelog – decided to end further development Matt Mullenweg and Mike Little came together to create WordPress. […]
So, you’re working really hard on your Instagram account and you get a chance to get new likes/shares simply by signing up and downloading ad app. When you download this app it then asks you for your username and password. You think, hey, this will really help me nail my goal, and you happily fill out and send the information. What does this get you? How about being an active participant in one of the biggest social botnets ever! The [...]
When was the last time you wrote an article for your business? Do you create visual content that is related to your brand? Do you know how to create videos? […]
In today’s business world if you want to truly succeed you have to have a social media presence. There is just no way around it. When you go online and browse social media sites it can make the whole prospect seem deceptively easy. It seems like a few picture posts, some funny or insightful quotes and bam you have it. Here’s the kicker… it’s SO not true, it takes real WORK. When building your strategy you start out by looking [...]
This isn’t your father’s Google. Heck, it isn’t your Google, circa 2012. In an effort to inflict a little spam killer on the web, and to create an Internet environment more conducive to strategy than keyword stuffing, Google went all organic on us. The Google change, designed to redefine search-engine optimization, marks another shift in its algorithms. Google’s ever-changing approach to maintaining the web might feel intrusive and dictatorial to some. However, as web access becomes increasingly mobile and faster [...]
Black Friday is a huge deal in the brick and mortar retail world. In fact most businesses do not even break even or turn a profit, called going in to “the black,” until that day. Additionally, most retail stores gain 40 to 50 percent of their profits from this day until Christmas. So needless to say it is a day that any retailer who has an online presence needs to take advantage of. All this being said, retailers that have [...]
Twitter has announced yesterday an update that introduces image and video previews on the timeline. After a long time with a stream of text messages, it seems that Twitter has decided to become more visually attractive. In the era of the visual content, and with Instagram and Pinterest thriving, Twitter realizes they won't succeed in long-term if they don't adapt to the changing times. Either you like it or not, images and videos are replacing texts in many cases, while [...]
Do you add hashtags in your social media posts? If you do, great! If not, don’t be scared, hashtags can only increase your followers and I’m going to tell you how. Hashtags do not need to be as intimidated as people tend to make them. Hashtags create a viral component which can only increase followers. Here’s a look at what a hashtag is and how it can help your business. […]
Pinterest has become an established social network and many brands use its power to increase their web traffic. After clearing out whether your business should be on Pinterest, it’s time to discover new features.Pinterest on its own is trying to take its visual experience to the next level, by introducing additions that will improve its use, for personal of professional reasons. One of the most interesting features that should not be ignored is the introduction of rich pins. Rich pins [...]
Now before you fly off the handle, let me preface this by saying that not all small businesses fail at social media. There are however many that seem bound and determined to do so. No matter how hard they think they try to succeed at integrating a social strategy into their business model it just seems to dissolve or even blow up in their faces. Let me set the stage for you: Steve X owns a motorcycle shop that specializes [...]
