When you are a business that relies on Twitter to give you a great advertising push, and let’s be honest who these days isn't, it can be hard to define exactly where your greatest support comes from. You could spend hours and hours going over numbers and names trying to find out who retweets and favorites you the most. You also have to do a little digging to find out how many people your followers have following them and who [...]
We as a tech savvy nation have embraced social interaction on various platforms in a big way. Of course we all have varying exposure to social media. Those of us in business can often live or die by social media these days. One thing we have to remember is that different groups see social media differently. To this end I would like to take a moment and speak with you about the impact that social media can have on our [...]
Voice is the newest phase of search, test, and calling. As we use our mobile devices more and more it has become increasingly apparent that typing is no longer the only way to go. Apple’s Siri is the poster child for this form of communication. With an iProduct you just speak naturally and the device will search for what you say, call who you want and do talk to text. Google has also dabbled in this type of programming as [...]
In this world of constant instant updates and unlimited information it is important that you stay on top of keeping your customers informed and engaged. One of the ways to do this is to have great content. Creative content is the articles, stories, posts and other written materials that you share on your websites, social media outlets and blogs. You can use these areas to really inform your audience what you and your company or group are all about. The [...]
We’re now a little over a month into the New Year – how are your business’ resolutions going? Did you set social media marketing goals for 2014? Maybe you said, “We’ll blog X number of times per week.” Or, “We’ll host one Facebook contest a month.” Or, “We’ll finally put some effort into that Twitter/Instagram account.” Sound familiar? But maybe you only have your first blog post published. You have yet to come up with an idea for the first [...]
Google is the king of search engines! Period! It dominates the web through several means other than its searches. Just a few of these are Google Navigate and Google AdWords, the latter of the two truly dominating. But here is the question, does Google have a monopoly when it comes to advertisement and search queries? The European Commission thinks so, in fact they have threatened […]
Facebook has long been a multimedia juggernaut – a place where you can receive news, photos from your friends and family, play games and much more. On a laptop or desktop Facebook format has always been relatively easy to navigate, but for most people the mobile app is a little clunky and not at all well liked. There is also the problem of people becoming bored with the look and feel that Facebook has developed for it. The folks at [...]
When posting to social media we often get caught up in the marketing, marketing, marketing mode. We push our products and services relentlessly and wonder why our sales are still not going up. The problem is that people want to be engaged and entertained unless they are specifically looking for a product or service. That being said if you really want to know how to get people talking with you about your brand you have to put the social back [...]
As with any industry, there are trends that occur within that industry. Social Media is not an exception. As with any trend, there are really great ones that stand the test of time, and there are trends that last only a short time and then fizzle out. Here are three trends that seem to have carried over from 2013 to 2014 that look like they are here to stay. […]
Have you ever wondered exactly how Twitter users are engaging with your company or group’s tweets? Have you ever needed or wanted to track the ebb and flow of your twitter numbers such as your rate of growth or how active your followers are with your tweets? Well, there is a way for you to find out all this information and more with a new analytic algorithm connected to an application called Twitter Cards. […]
