Sometimes fear is what holds us back from reaching our full potential. We hear it in questions from our clients all the time. What tone should I use? What messages should I avoid? What if I post too much/not enough? From the outside, it seems like there are plenty of reasons to avoid the headache of social media. But, this wouldn’t be much of a post if we couldn’t offer some good news. So here it is: It’s pretty hard [...]
Recently, an inmate was able to escape from Lancaster County sheriff’s deputies. Important, but not exactly something that doesn’t happen from time to time, right? One big difference here though… After his escape, the inmate stopped and posted a status update to Facebook. What? Yes, a status update to Facebook. Why in the world would a known criminal stop and let the world know what he is currently doing? It all comes down to our social media compulsions. We have [...]
Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important. Many businesses are beginning to understand what personalization is and how powerful the technology can be. The question, however, is why is it critical to your business? 1. Take Back The Inbox It's crucial to stand out [...]
So you’re new to Pinterest? Congratulations! But wait … Do you know what a pin is? What about a repin? You’re in luck, the lingo is pretty easy to learn and I compiled a list right here to give you a head start. […]
We’ve all been there. You log on to Facebook, and the platform suddenly looks like a completely new website. You log on to Twitter, and your profile now includes updates on who you’ve followed. But these aren’t the only ways the two social media giants are expanding their reach. The companies have started creating new apps, buying other apps and even venturing into endeavors outside of their current genre. This social media growth is evident in many ways. How Social [...]
The move to incorporate smarter technology into our homes is finally here, and the field looks to be largely dominated by two tech giants. The two giants–Apple and Google both made moves to acquire smaller companies that specifically aim to improve your home life via technology. It’s worth noting that Gartner Research predicts “smart home” technology will add $1.9 trillion to the global economy by 2020. […]
In one year, over six million people are stalked in the United States. This amounts to one in every six women and one in every 19 men, according to The National Center for Victims of Crime. Why is this number so high? It has tripled in the last decade because of the rise of social media and the percent of the population that uses it. […]
Well, a lot of people have been wondering recently about both the cause and the lasting effect of the more recent Panda updates in today's article I will be discussing them as well as offering a couple tips on how to revive you Google standing if your site has dropped in the rankings. Starting off one of the most important things about Panda is that it’s a domain level penalty, meaning if something is wrong with content on your website [...]
Developed by Michael Torbert and with over 19 million downloads, the All in One SEO pack is the biggest SEO plug-in for WordPress available. But, it still only has a 3.9 out of 5.0 rating. It boasts an easy-to-use, right-out-of-the-box feature; just install, and you are set. While it is regularly updated, it is still missing many features that would make it the unchallenged SEO champion. This product is being advertised as free, but it witholds many features unless you [...]
In this day and age, it seems we all spend countless minutes a day on our mobile phones. Doing what, exactly? It may be safe to say the majority of us are using mobile social media apps. These can include Instagram, Vine and Snapchat, some of which are limited only to use on a mobile phone. For some, these mobile apps are used strictly for entertainment purposes. However, more and more businesses and organizations are beginning to see the powerful [...]
