As a business owner who depends largely on Web-based sources of traffic, few things are more important than the nature of Google’s search engine. You’ve likely seen methods for ranking come and go, as Google’s dynamic algorithm has, through the years, changed how to get leads online. […]
What is Responsive Web Design? This sort of web design is an approach that strives to keep a consistent user experience across desktop and mobile devices by designing and building the website to “respond” to the display and performance capabilities of each user’s device. Furthermore, “it provides the viewer with easy reading and navigation with a minimum of re-sizing, panning, and scrolling.” With that being said, it should come as no surprise that these changes in web design means that there [...]
Here’s a little fact: 79% of adults and teenagers are on social media, but the number keeps growing. Every year more and more people jump on the social media bandwagon and their presence gets harder and harder to ignore. You can pretend that more than half of your audiences aren’t on Facebook, Twitter, or LinkedIn. Let’s “assume” that’s the case and that your company hasn’t utilized the social media world yet. Why should you? Why should businesses use social media? [...]
How to bring your video ads to life: Video ads started running on Facebook just about a year ago, and since then we’ve seen just how important video has become. As overall organic reach continues to sink, video has been going in the opposite direction. […]
What Is Social Intelligence And Why Do You Need It? With technology changing at an unprecedented speed, social media has gained so much prominence in the recent past. A deep understanding of the concept of social intelligence will boost your company’s social media presence & efforts. […]
The concept of marketing can often seem overwhelming at times, particularly when it comes to busy business owners, directors and professionals. There isn’t enough time in the day to complete everything on your to-do list, nevermind adding in sporadic digital marketing activities, and the biggest concern of all is, does online marketing even work for my industry? […]
In the blink of an eye, social media advertising has become one of the most important and relevant business strategies available today. It has opened up a new way to approach relationships between businesses and consumers, with advertising playing a major role. […]
Many lawyers experience some confusion (& understandably so) about the best ways to stand out in today’s world. To be noticed online seems time consuming and thankless, especially when you are already a working professional. Using the best lawyer SEO practices relevant for today will help to ensure that your time is well spent and your practice is visible. […]
Inbound marketing has made its way to the stage and outbound marketing has become a way of the past. So long are the days of “old school” marketing tactics like cold-calls, mass emails, and print advertising! Today, your audience is online – utilizing the internet, actively searching for valued information and content specific to their needs. […]
In today’s marketplace, we still find most legal practices over-emphasizing website traffic over quality leads. Most rely on outdated methods of advertising (billboards, TV ads, etc.) simply because it’s more familiar to them, when really they’re costlier, less effective, less ethical and more difficult to measure. These status quo methods of advertising can certainly bring in traffic to the practice, but, for most, there’s no true mechanism for converting or capturing this traffic into a quality lead. […]
