Over the past several years, the ways your customers (and potential customers) learn about products and make purchasing decisions have changed dramatically. Instead of waiting for product information to come to them through advertisements, direct mail or other means, they have begun taking the initiative and researching online for products and services that fill a need or solve a problem. […]
A landing page is a distinct page on your website that’s built for one single conversion objective.The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer. They are the best way to convert a person into a […]
How Does Inbound Marketing Work? Inbound marketing is a popular new buzz phrase in the digital marketing industry, but do you know what it means? Inbound marketing is the process of helping consumers find your company, using helpful and informative content to convert visitors into leads and then into customers, and using positive interactions to turn customers into evangelists for your company. How does inbound marketing work? Allow us to explain. […]
Marketing for lawyers has evolved. Typical Google PPC (Pay Per Click) ads and traditional SEO keyword practices that, in the past, may have brought clients through the front door are not as effective as they used to be. For a law firm to add to its case load, a greater online presence is necessary going forward. […]
Ever heard the terms CTA or call-to-action thrown around by your web designer, and wondered what are they talking about? The first standard response is probably “a CTA is a call-to-action.” Oh, okay, a call-to-action? That makes total sense, right? Well, if you still are thoroughly confused, don’t worry! In this blog post I’ll be giving you the insider explanation on what a CTA is, why they’re important, and how designers should be using them. The next time you talk [...]
Imagine a space where you can visually organize all your ideas, products, and thoughts, AND share them instantly with customers and audiences alike. A place that’s visually appealing and organized. Where could you find a place like this that could benefit your company and expand its reach? […]
Blog posts and social media make the perfect pair, like peas and carrots. You can share ideas and information through blog posts, and social media is often the way your audience searches for and receives information and ideas. What are the best ways to share blog posts on your social media accounts? […]
Most companies incorporate inbound marketing strategies that require interesting and engaging content. But consistently sparking interest in your audience is not an easy task. How would you make your content constantly interesting and engaging? That’s why social intelligence comes in. But, what is social intelligence? […]
The internet can make or break a business but with the right market approach the smaller businesses now have the ability to take on the larger firms and win. Social networking websites like Facebook and Twitter now let businesses interact with their clients in a meaningful way provided the business owner is willing to put in the necessary effort. […]
WHAT DO SEO AND INBOUND HAVE TO DO WITH EACH OTHER? I’m sure you’ve heard of SEO and might have even tried to optimize it on your website, or a blog post, at some point. Probably the first definition that comes to your mind is the generic “Search Engine Optimization”, adding words or phrases to the back of your site to help Google and other search engines know to call it up when someone types words related to your business. [...]