Inbound marketing is a process your business can (& should) use to drive customers, who are already online, straight to your doorstep (or at least your website). One of the big components of inbound marketing is social media. Given its role in attracting business, let’s take a quick review of some things to keep in mind for social media for your business.

Social media websites have opened an entirely new area of marketing available for individuals and businesses. The popularity of Facebook and other social networking sites provides the ability for even a novice in marketing to create an online presence to connect with thousands of prospects through simple monitoring of social networking accounts. By following a few steps using these sites it is possible for you to generate a successful online presence to build your business.

 

Selecting the best social networking sites to begin your inbound marketing in Charlotte is crucial to success. Facebook is one of the largest online social networking sites with over one billion members worldwide. Twitter and Instagram are also large social networking sites that will help generating the inbound marketing in Charlotte desired. The specific steps for each site are slightly different, but beginning with Facebook is a great start to attract new consumers.

The set-up process for Facebook is quite simple, but for a business professionalism is important.

  • Sign your business up with Facebook by going to their homepage and entering the business name, email address, and creating a password. The birthday for the business can be entered as the start date or by using your own date of birth. The terms of use should be read and agreed upon to create the business account.
  • Selecting the copy for the Facebook page is the next step and quite important to your success. The “About” part of your Facebook should include general statements about what the history of the company and services provided. Contact information is listed in this section also. Several freelance writing websites can provide copy for the business if you are not comfortable writing the information yourself.
  • The Facebook page should include pictures and information for prospective clients to introduce the business. Pictures should be professional quality and a representation of the business.
  • Allowing personal messages from visitors will help generate more interest and provide feedback from customers. A large majority of customers will provide feedback both negative and positive, so allowing direct messages will help maintain a positive impression. The messages or posts to the social sites should be answered regularly and as quickly as possible.
  • Postings made every few days to the main section of the page to provide information about business topics will improve the consumer’s trust of the business.

Social networking websites can provide a steady stream of new prospective customers and improve the business reputation. Social networking sites also provide lower cost advertising opportunities for businesses to reach more individuals. Let’s build your inbound marketing in Charlotte.