Last time, we looked at social media ROI based on customer insights. Today, we’re going to look at social media ROI based on customer support calls. Why? Customers often put value on customer support and it’s an easy way for you to track how well your social media campaign is doing at helping others and avoiding calls which cost money. […]
In this section, we are going to use the insight of our customers to figure out our social media return. Unlike the previous section, this is a more nebulous process because it’s pretty hard to assign a hard-dollar value to something like consumer insights! But we can derive some important information from it. […]
In this method of figuring out your social media ROI, we will be estimating our ROI in terms of sales. However, you cannot quantify social media; there is not (as yet anyway), a way to say X interaction = Y Dollars, so we have to be creative. This is a three step process which allows you to give your social media ROI some value so you know what you have to do to make your campaign stronger. […]
When it comes to figuring out how to strengthen your business, it’s a good idea to start looking at how efficient your marketing has been and then go from there. For example, a team may use marketing numbers to change up their budgets and small businesses may use numbers to ask for a loan. When it comes to your own small marketing online, social and web metrics can be used to strengthen current marketing campaigns and lay the foundations for [...]
The whole point about social media is for it to be “social,” right? You want to draw in potential customers or clients with whom a standard line of communication may not be available or acceptable. The goal of social media is not as much for making the sale as it is for funneling traffic back to where you can then better engage them and work to build a devoted clientele. […]
By looking at these features you can see how coaches or small businesses can stay n track by helping the communication lines stay open, and keeping each group in touch. Creating a closed group is definitely an added bonus for your business. […]
What are the features of Facebook secret groups? There are several which will make communicating easier for any small business and as any good business owner knows, good communication is a cornerstone to success. […]
When is humor not humor? At times humor is can be used to connect us with some kind of common ground. Most comedians find everyday life as something to make jokes about, usually by putting on a unique spin on it. Take the Seinfeld show—I think every show had a unique bizarre spin on anything that they could come up and sometimes jokes were very hurtful at times, but people seemed to find the sense of humor in this show [...]
WordPress.com, one of the largest blog services around, released its newest theme: the Retro Mac theme, on Friday. This theme lets bloggers use the old black and white appearance of the old Finder interface from the first generation Mac computers. While this theme is probably going to create a great deal of computer nostalgia for the old days, the theme is easily customizable (unlike the old clunkers!) and is easy to use. […]
Did you know that over 129 million people are becoming attracted to all the social media that is available to everyone? Over 91% of adults in they go online to one of these social media sites per month. There is some good communication going on between themselves and their kids. Social media is a contributing factor helping with any connections needed with brands, companies, or any individual—which is becoming or has become a useful tool in today’s culture. The social [...]
