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It’s that time of year when being out on the water, fishing for and catching the big one is your ultimate goal. Did I say “fishing?” Oh my, I must be daydreaming – or not! Nobody loves to be out on the water and catching fish more than I do. Trouble is, gotta get some work done first before I can go. When you think about it though social media marketing is just like fishing in a different type of [...]

Continuing from our last post, since you may have been affected rather heavily by Google Penguin, what can you do to regain your standing? Since many folks that were affected have been using link networks, the first step is to try to get out of them if at all possible. Many times though this is simply not possible. Get things as straight as you can and then focus on building positive links as soon as possible. […]

The Google Penguin update has landed. Question is – how did it affect your rankings? While Google is thrilled to toot its own horn over its newest tool in fighting spam, there are many folks who are asking whether this was truly the answer to the problem. It seems that small business owners are the ones who are seeing the biggest fallout from the changes implemented by the newest Google algorithm. While some are left trying to figure out how [...]

According to USA Today, big businesses are increasingly tapping into the use of social media to not only expand their businesses but to operate them more efficiently. Big and small companies alike are finding out just what social media can do for them in making things work better as well as adding to their customer bases. Forrester Research has reported that social networking software sales are expected to surpass $6 billion within the next four years.1 Social media networks used [...]

When you take a close look at any number of organizations that utilize social media, you tend to notice something. Many of these groups are highly organized and thus try to approach social media in an almost surgical manner. They literally have their pulse on what makes their virtual followers tick. That being said, there is a group that has taken to the scene in a hot and heavy way. The NBA is giving social media a true workout. [...]

Today we’re going to talk WordPress and in case you don’t already know, its the very best CMS platform on the planet and its the only platform that we use when building customer sites here at Posse Social Media! Currently its estimated that around 20-25% of all NEW websites are built utilizing the WordPress platform, that number makes up bout 1/5 of all the sites that are live online today. So tell me again why someone would use another CMS? [...]

We all know the big players in the world of social media. Facebook, Twitter, LinkedIn, and now Google+ and Pinterest are all on the constant offensive looking for ways to solidify their user bases. Each platform certainly offers its own sets of benefits as well as drawbacks. At the end of the day however it will come down to figuring out which one is the best for your needs and with which you are most comfortable. […]

In a continuing effort to update everyone on the unfortunate power of negative SEO, here are some of the known strategies that have been used in an effort to reduce a competitor’s Page Rank. Before we dive right in, though, it is important to remember that these are listed as a means of educating you so that you will be better prepared to prevent such attacks. That being said, let’s take a closer look at these “lovely” methods employed by [...]

On my Two Cents Worth Podcast yesterday you may have heard me going off about Negative SEO. Not surprisingly many questions have started rolling in concerning Negative SEO and can it hurt a site’s ranking. Let me see if I can clarify the definition of Negative SEO and then move on to what it can do to you. […]

Social Media powerhouse Facebook has made yet another change to their new Timeline. This time however the added feature could have redeeming qualities unlike other changes such as the addition of the Ticker. The newest feature from Facebook to see the light of day is known as Organ Donor. Ready to give your organs up for those in need? Now you can share your readiness to do so with the world! […]