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Social media press releases must be written as part of your marketing efforts. Yes, we are talking about a part of the marketing effort that most people do not want to have to write. The problem for most people when writing a press release is that they just have difficulty wording one that they feel will get the points across effectively. Know that social media press releases do not mean that you still do not need to have the traditional [...]

Don’t Miss the Social Boat Using multimedia in your social media campaign sounds like a tongue twister in the making. In actuality if you are not using multimedia tools then you are not getting your point across. We have all heard that “a picture is worth a thousand words” well never has this been truer than in the social media arena. Today when people are bombarded with text and more text having something that breaks up the monotony of reading [...]

Spend precious marketing dollars on social media – say what, are you crazy? That is what a lot of businesses small and large are continuing to say today. They still can’t see the need for wasted time, money and effort on something that seems out of place to the old way of marketing. The reality is that social media does work for marketing, but it has its quirks, which is something that businesses need to start realizing. […]

If you haven’t yet heard, Posse Social Media has been invited to be a part of an awesome show/project out of France called Le Camping. The show is the brain child of Silicon Sentier, a team of Web 2.0 activists who range in age from twenty-two to fifty. This team feels that the Internet continues to present a potential for the redistribution of power and for the birth and growth of an all new digital based culture. According to Silicon [...]

Quality versus quantity isn’t a new concept by any means, but it simply amazing that you still find businesses that just think all they need is to put out a bunch of stuff and that covers things. The quality of a blog post continues to outweigh quantities of blog posts that really don’t have information to give. I know that this goes against the grain for a lot of folks, but quality is an absolute must. Take a look at [...]

With the need for social media policies in the work place, human resource nightmares can occur before you know it. Trying to keep pace with ever changing issues with labor laws, quality and certification requirements alone can certainly be challenging. Now, throw in the newest and greatest technological advances in internet usage along with a multitude of social media platforms, and you can have a real nightmare. Companies will have their human resources departments and leadership attempting to keep their [...]

Building a social media campaign helps to drive people to your site. The use of campaigns can bring more business to your online business whether it is offers services or products. As part of your marketing strategy a strong social media campaigns make sense. Everybody loves to get something at no cost whether it is information or product. Using social media as your chosen marketing type doesn’t have to be expensive thankfully. To start building a social media campaign, think [...]

Do you know if your social media strategies are working for you? Are you measuring the outcomes of your efforts to connect with others? These are questions that businesses using social media as part of their marketing strategies should be asking. Without having some idea of what is happening with your efforts it is like taking a shot in the dark on success or failure. Understanding the expected outcomes for your efforts can make the difference in how you approach [...]

Using social media to grow your product or services doesn’t take a rocket scientist to be successful but it does take some work. No, you don’t have to go out and earn a doctorates degree even though you may feel this way when first looking at developing social media strategies. A lot of smaller businesses without all the resources and money that larger companies have available can feel overwhelmed and frustrated. Just understanding the lingo used may sound like a [...]

How many times have you heard that social media doesn’t work? Little tip for you, people that say that are right to a degree. I know what you are thinking – “Oh, did he say that?” Why yes, yes I did! If you are looking for instant results, unless you are the exception to the rule which is rare indeed, then you will not see instantaneous results. The use of social media for marketing is an area in which due [...]