Why Businesses Can’t Rely On A One Network Social Media Marketing Strategy We constantly hear about different businesses – large and small alike – shifting their marketing efforts over to Facebook. Normally this would not be big news; however, when these businesses decide to put all their eggs in one basket the news is literally explosive. Is Facebook well established enough to take such a chance? Hardly. […]
Are We Addicted to Getting the Word Out ASAP? Society has long had a fascination with gossip. We have all spent time in the checkout lines at the supermarket staring at the train wrecks that are the so-called headlines screaming back about who is dating whom and what star has made a public spectacle of him or herself. This sort of “reporting” has been going on for quite a long time – much longer than anyone might realize. Today, however, [...]
Rash of Twitter Driven Celebrity Deaths Continue How many times have you seen headlines screaming “Famous Actor Dies in Horrific Accident!” only to find out that it was an internet rumor that has spread like wildfire? Twitter especially seems to be a breeding ground for troll driven rumors of this sort. Eddie Murphy (yes, THAT Eddie Murphy) has unfortunately found himself the target of just such a hoax once again. You know the old saying, fool me once shame on [...]
Facebook ads could either be a great way to advertise or could simply be a waste of money depending on who you ask. The truth however lies somewhere in the middle. By going into it with your anticipations well under hand and by handling your adverts properly you could have a much more positive outcome. According to comScore, Facebook ads increased purchases by up to 38 percent for those who were exposed to them over those who had no exposure. [...]
With the increasing use of social media networking and Facebook’s popularity is it any wonder that changes are coming? Facebook Exchange is one that advertisers will love but what about the people who use it daily as a means to stay in touch with family and friends? The question that is on a lot of peoples mind is whether they will be bombarded with ads. This is another change in store for Facebook that is meant to increase their revenue, [...]
Facebook campaigns have proven two separate things. #1 – When a campaign goes right it can be great for the company or individual holding it. #2 – When a campaign goes wrong things can get quite interesting to say the least. The fact that the rapper Pitbull is heading to Alaska is firm proof of the truth behind the second statement. While some may feel that the campaign actually failed the truth is that it simply came back to bite [...]
Some think of social media as a free marketing tool. Just because you can join social networks for free though doesn’t make it free when you use them for business. Like anything else in life getting the results you want takes time and money. We have all heard the old adage that nothing is free in this world and the same holds true when using social media as a marketing tool. To get the results that you want takes time [...]
The much rumored demise of mobile marketing/advertising has been pumped out across the airwaves for months now and I’m here to personally tell those pushing this message “Give It Up”! Its clearly just the opposite, mobile is here to stay. Today more so than ever people are connecting via their mobile phones, from shopping to local searches, people are connected and plugged in like we have never seen before. So much so that 48% of all users do not even [...]
LinkedIn Says Goodbye to Twitter Update Integration Worried about whether or not your Tweets with hashtags look inappropriate on LinkedIn? Worry no longer. LinkedIn, the world’s most well-known social media network for business professionals has just cut the proverbial cord. Since 2009, LinkedIn had allowed users to stream their tweets in their LinkedIn profile feeds. Some had questioned whether or not this ability was advantageous or simply just another means of keeping constant info flowing into one’s feed. Now this [...]
Social media is everywhere and is influencing everything – even the way we apply and interview for jobs and careers. Our LinkedIn pages give our info. Our personal Facebook pages become more toned down or we start new Facebook pages to help represent ourselves the way we want our interviewers to see us. Our Twitter followers change to include more professional contacts. We want to present ourselves in the most professional and yet innovative way possible. In today’s world of [...]