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When it comes to a business presence on social media platforms it is important to remember that your continued growth and success depends highly on your ability to take it to the next level. Take Facebook for example. Do you have a Facebook FanPage for your business? Maybe got a nice jpeg cover photo? How about a strong call to action and other text? Did you know that you could be doing yourself more harm than good with that photo? While [...]

Nobody likes receiving negative feedback and this also applies to your brand. We all try to avoid any negative comments, but from now on we need to be even more careful. As it seems, our EdgeRank on Facebook is affected by negative feedback, which ultimately affects our visibility on the newsfeed. […]

For those of you who still may be in denial when it comes to online marketing, you probably didn’t notice this week’s announcement by YouTube. For those of you who did, all we can say is “hold onto your hats folks – it’s about to get really funky!” Now you may be asking why this is… Okay, so to clarify, this post is really directed at those of you who missed the news because after all you absolutely need to [...]

Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. We understand some have concerns about social media as it relates to children, but this article remains focused exclusively on the on marketing possibilities associated with social media. […]

Here at Posse Social Media we get asked all the time just how it is that social bookmarking can help to increase business. Think about it this way; when you are reading a book, you bookmark the page when you have to leave it for a short while, right? The same is true when using the Internet to obtain information or just for enjoyment – you may have to leave the site for a while. Sites that employ social bookmarks [...]

Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded and then distributed via RSS or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (iTunes for example) will allow you to subscribe [...]

It happens more often than you might think… Someone is cruising around the net reading articles and comes across one of ‘those’ types of articles. You know the ones: very poor grammar, obviously spun mechanically or by someone with no skills at all. While these may have once been able to draw a degree of ranking from the various search engines, today these are flagged as spam and/or simply ignored in the ranking system. That’s right. Your super duplicated article [...]

The days of traditional advertising are at an end. No longer is the triple approach of radio, print, and TV the juggernaut that it once was. It used to be that you could cover each of these venues and be sure that you would reach your target audience, but this has changed radically. The new playing field is all about the Internet. Many individuals today are hooked into the Internet whether through the use of their PCs, laptops, mobile devices, [...]

Take a quick look at many of the business fanpages around Facebook and you will spot a big issue. There are tons of businesses treating their fanpages the same way they would treat a personal Facebook account. They just don’t seem to put the time into watching how they handle their activities on Facebook which can actually turn out harmful to their business if not careful. Let’s take a look at some of the issues that such businesses have so [...]

Twitter continues to be a highly effective means of connecting with individuals in today’s instant communication driven society. As such, it is an excellent platform for reaching out to both existing and new clients and customers. The biggest question that most people ask though is how they can gain more and more Twitter followers. It is undeniable that a larger viewership can lead to more business conversions, so just how can you increase your follower base? […]