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The power of social media continues to do many good things to help others. Though there are plenty of folks out there that still want to disagree with the use of social media you can’t help but be amazed by some of the fascinating stories that you hear. I am not talking about all the bad publicity but the good that comes from people using this as a resource in time of need. Twitter has been used many times to [...]

We all used Facebook Hashtags during the last 3 months. We even celebrated their arrival on Facebook in the mid-June. But now that they’re part of our Facebook posts for good, we can’t help but wonder, do they really increase the reach of a post? In a theoretical framework, hashtags allow you to extend your reach, since they allow you to attract bigger audience that might be looking for a similar content with yours, without even knowing of your existence [...]

Continuing along its current track of integrating features first used by other social networks (Ticker = Twitter feed? You decide!) Facebook has now fully embraced hashtags. These #keyword phrases are denoted through the use of the pound sign or hashtag as it is known online. Twitter has been using hashtag for quite some time, and Google+ had already embraced them as well. This move by Facebook may have been spurred on by the fact that […]

It was about ten years ago today. Everything started out just like any other day. Millions of people cruised the internet conducting business, chatting with friends, checking on prescriptions, buying new clothes, bidding on auctions. Never once did they think about […]

With the seasons beginning to change there are those businesses who are going to experience a natural slowdown in their work. Companies that specialize in work like landscaping and construction as well as those that work in the hospitality industry such as condo rentals on the beachfront may all see a drop off in work during the so-called slow months. This raises the question: should these businesses slow or stop their social media campaigns for the season? There are definitely [...]

Thinking about building your own website? Here are six beginner tips for building a website straight from our web design team here at Posse. Do not go for free or cheap hosting for your site. While this may not sound like a building tip design and hosting can go hand in hand. Some free hosting companies may clutter your site with unwanted ads. Also, we now live in a smartphone driven world. A dynamic website is a must, yet some free [...]

With all the changes we have seen from Google – Panda, Penguin… who knows, Raccoon may be next – the face of ranking in the search engines has certainly changed. No longer can site owners rely on keyword stuffing or overwhelming their site with spammy looking content full of outbound links. Google now looks for fresh, new content that is relevant to the search rather than being simply based around a keyword someone types in the box. Does that mean [...]

With more and more people on the go, being able to get the information that they want in an easy to access format is a must. Today people want on-demand content. Rather than newsletters, email blasts, or heading to websites to get that information they want to be able to access it when, where and how they want. With the rise of smart devices this is especially so. A podcast is an outstanding vehicle for offering that sort of content. [...]

One question our content team here at Posse is asked by clients on a regular basis is “how do we increase our site traffic and keep it up?” Believe it or not, there is a way to do so even with all the algorithm changes we see from Google and other search engines. Whether you are a simple blogger or a large business, it is possible to do this by utilizing evergreen content. That’s all fine and good, but it [...]

Twitter going public. Who expected it? Who doubted it? No matter which side of the fence you favored the question now is whether further commercialization of Twitter will be possible. Sure, we could take a look at Facebook. The longer that social networking giant stays on the open market the harder they are working to identify ways to keep the money rolling in. From paid ad placement, to post promotion and more, Facebook is pulling out all the stops. That [...]