Do you add hashtags in your social media posts? If you do, great! If not, don’t be scared, hashtags can only increase your followers and I’m going to tell you how. Hashtags do not need to be as intimidated as people tend to make them. Hashtags create a viral component which can only increase followers. Here’s a look at what a hashtag is and how it can help your business. […]
Pinterest has become an established social network and many brands use its power to increase their web traffic. After clearing out whether your business should be on Pinterest, it’s time to discover new features.Pinterest on its own is trying to take its visual experience to the next level, by introducing additions that will improve its use, for personal of professional reasons. One of the most interesting features that should not be ignored is the introduction of rich pins. Rich pins [...]
Now before you fly off the handle, let me preface this by saying that not all small businesses fail at social media. There are however many that seem bound and determined to do so. No matter how hard they think they try to succeed at integrating a social strategy into their business model it just seems to dissolve or even blow up in their faces. Let me set the stage for you: Steve X owns a motorcycle shop that specializes [...]
In today’s socially driven world many businesses are asking the question “does my business need my business need a Facebook page?” Want an easy answer? Well, unfortunately there is no simple one word answer. There are many factors that go into determining if you need a Facebook page or any other such social networking identity. Perhaps the more focused question would be “is my […]
I have to admit, when it comes to social media I can become quite the nerd. The day that Facebook updated their insights was single-handedly one of the best days of my life. When you take the time to think about all that social media is capable of doing, it is really quite remarkable. Today I want to focus on an area that social media is impacted big time: fashion. Yes that’s right, I said it, social media has made [...]
How many of us can relate to the frustration of spelling one little word wrong in our Facebook status that makes the world of difference? We can all smile a little bigger now because Facebook is adding the ability to edit posts! This may seem like a […]
Customers are becoming more demanding than ever. In the era of social media, with things running at a crazy pace, it is not surprising that your social media presence must be constant. What is even more important, is to be able to handle the messages by your customers, as fast as possible. I attended on behalf of Posse yesterday the first day of Social Media Success Summit (#SMSS13) and after three very interesting presentations from SM experts, I decided to [...]
Any of us who do any amount of business online have heard time and again that embracing online video is must in order to achieve any degree of success. YouTube and Vimeo have both become video hosting/video search engine juggernauts while other folks choose to host and stream their videos to their websites via methods such as Amazon S3 or Rackspace. No matter where you host your videos the question remains - is online video marketing a must or a bust? [...]
Nick Corcodilos of the PBS NewsHour site is no slouch when it comes to pointing out major issues involving getting your name out there for jobs. He knows his stuff. That being said, when his story talking about whether LinkedIn is guilty of cheating job seekers and employers many feathers were ruffled. Job seekers are now asking whether they are paying […]
When you consider many changes taking place on the internet and how we interact with it there is no way to NOT be impressed. This is especially so when you consider the relatively short time in which it has happened. Take online marketing for example. This field really got started in the 90s and has boomed into a ginormous industry. Digital marketing has been fully embraced by so many businesses that it would be almost impossible […]
