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When posting to social media we often get caught up in the marketing, marketing, marketing mode. We push our products and services relentlessly and wonder why our sales are still not going up. The problem is that people want to be engaged and entertained unless they are specifically looking for a product or service. That being said if you really want to know how to get people talking with you about your brand you have to put the social back [...]

As with any industry, there are trends that occur within that industry. Social Media is not an exception. As with any trend, there are really great ones that stand the test of time, and there are trends that last only a short time and then fizzle out. Here are three trends that seem to have carried over from 2013 to 2014 that look like they are here to stay. […]

Have you ever wondered exactly how Twitter users are engaging with your company or group’s tweets? Have you ever needed or wanted to track the ebb and flow of your twitter numbers such as your rate of growth or how active your followers are with your tweets? Well, there is a way for you to find out all this information and more with a new analytic algorithm connected to an application called Twitter Cards. […]

Well folks, this is it. The final part of a three part series on the tools for reaching your audience more effectively. So far we have discussed many different topics among them are Google, SEO, the proper use of humor and much more. For this last bit we’re going to be touching on the effectiveness of proper grammar and spelling, using jargon correctly, the use of pictures, the time of day, and the format in which is best to post [...]

Have you been asking whether you really need more Facebook Fans or Twitter Followers? The answer shouldn’t surprise you. By expanding further into social networks, people get to see sides of you that are more personal and people love doing business with their friends. Making connections on a personal level, whether through business associates, or friends, will help […]

Welcome back! Let’s jump right in on part two of our three part series on reaching your target audience with great results. In the last installment (click here for Part One) we discussed how to identify your target audience, how to stay engaging, and styles of writing for different sources. Now we will discuss SEO, Google and Google’s newest algorithm. So let’s begin with SEO and what it means to your posts and articles. What is SEO? […]

Google+ is among the most discussed social networks of the past months with 2014 starting in no different way. Google is more determined than ever to support Google+ and turn it into an even more popular social network which leads to ambiguous results. After its decision to incorporate Google+ profiles on YouTube, it has now decided to allow […]

Social media marketing involves creating content that can attract the attention of others and promote sharing through social networks. This means that you can help increase brand awareness by promoting communication between various people using networking sites like Twitter, Facebook, YouTube, and blogs just to name a few. Businesses can network and build relationships helping to strengthen their position on the internet and beyond. The question is how do you know which social networks work for you and just how [...]

Trying to make your presence known on the internet can be a very complicated and confusing process. If you have tried to do it on your own before without knowing what you’re getting into, it can make you feel kind of like the pigeon who smacks into the window of a 5th story apartment home. The key to success is having the right […]

Rather than looking back at the past year, here at Posse Social Media we love to look ahead at what trends, topics, etc may impact the social landscape. Whether it’s an up and coming social network, a change in how socials are viewed by users, or new means of reaching out to fans, followers, and all those who track businesses and individuals, it is important to be prepared so that any of these can be taken in stride. Thanks to [...]