Most companies incorporate inbound marketing strategies that require interesting and engaging content. But consistently sparking interest in your audience is not an easy task. How would you make your content constantly interesting and engaging? That’s why social intelligence comes in. But, what is social intelligence? […]
The internet can make or break a business but with the right market approach the smaller businesses now have the ability to take on the larger firms and win. Social networking websites like Facebook and Twitter now let businesses interact with their clients in a meaningful way provided the business owner is willing to put in the necessary effort. […]
WHAT DO SEO AND INBOUND HAVE TO DO WITH EACH OTHER? I’m sure you’ve heard of SEO and might have even tried to optimize it on your website, or a blog post, at some point. Probably the first definition that comes to your mind is the generic “Search Engine Optimization”, adding words or phrases to the back of your site to help Google and other search engines know to call it up when someone types words related to your business. [...]
As a business owner who depends largely on Web-based sources of traffic, few things are more important than the nature of Google’s search engine. You’ve likely seen methods for ranking come and go, as Google’s dynamic algorithm has, through the years, changed how to get leads online. […]
What is Responsive Web Design? This sort of web design is an approach that strives to keep a consistent user experience across desktop and mobile devices by designing and building the website to “respond” to the display and performance capabilities of each user’s device. Furthermore, “it provides the viewer with easy reading and navigation with a minimum of re-sizing, panning, and scrolling.” With that being said, it should come as no surprise that these changes in web design means that there [...]
Here’s a little fact: 79% of adults and teenagers are on social media, but the number keeps growing. Every year more and more people jump on the social media bandwagon and their presence gets harder and harder to ignore. You can pretend that more than half of your audiences aren’t on Facebook, Twitter, or LinkedIn. Let’s “assume” that’s the case and that your company hasn’t utilized the social media world yet. Why should you? Why should businesses use social media? [...]
How to bring your video ads to life: Video ads started running on Facebook just about a year ago, and since then we’ve seen just how important video has become. As overall organic reach continues to sink, video has been going in the opposite direction. […]
What Is Social Intelligence And Why Do You Need It? With technology changing at an unprecedented speed, social media has gained so much prominence in the recent past. A deep understanding of the concept of social intelligence will boost your company’s social media presence & efforts. […]
The concept of marketing can often seem overwhelming at times, particularly when it comes to busy business owners, directors and professionals. There isn’t enough time in the day to complete everything on your to-do list, nevermind adding in sporadic digital marketing activities, and the biggest concern of all is, does online marketing even work for my industry? […]
In the blink of an eye, social media advertising has become one of the most important and relevant business strategies available today. It has opened up a new way to approach relationships between businesses and consumers, with advertising playing a major role. […]