Blog

It’s been almost a year since I first started working at Posse Social Media. I’ve learned, made mistakes, and evolved as a writer. I’ve also made big improvements in my career and as a young professional. This time last year I was anxious and excited at the same time. In school I always wanted to have a focus in social media. I realized that digital marketing was how people in the future will promote their businesses and also how consumers [...]

In my last blog, I talked about how to grow your conversion rates and turn your school’s families into your biggest promoters. Today, I will tell you how to keep those students throughout their academic careers by delighting them. Retention is the number one problem facing private schools today. The National Center of Education Statistics says the percentage of all elementary and secondary students enrolled in private schools decreased from 12 percent in 1995–96 to 10 percent in 2013–14, and [...]

According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today! […]

The internet has changed the game for everyone. Communication is completely different, and it is almost all online now. So why not go to where your potential customers are? You can try to avoid social media, but that’s where the conversation is happening. For those that dislike face-to-face interaction, social networks are perfect. […]

Small business owners are well aware that they and their employees wear many hats. Being part of a small business provides a lot of learning opportunities and growth not found in the corporate world. Part of forging the path for your small business involves learning how to market your business in the most cost efficient and most effective way possible with limited capital and human resources. […]

According to Investor’s Business Daily, financial advisors who are active on social media gain an average of $4.9 million in assets under management (AUM). […]

Do people really listen to podcasts? You might be surprised by the statistics. According to a survey done by Edison Research at the beginning of 2016, 21% of people in the United States listened to podcasts, with 35-54 being one of the biggest age groups tuning in. Total listening is up from 17% in 2015. […]

Part 3:  Inbound marketing builds relationships of trust. In my previous blog, I discussed the need for schools to use the inbound marketing methodology to be proactive in their marketing to grow enrollment and admissions. "Slow and steady wins the race" is a mantra of many marketers. It is the consistency and steadfastness that you use that will enable your marketing to become an unstoppable force. What do schools need to do in order to become this unstoppable force? Begin [...]

As a financial advisor, you may have started to notice that traditional marketing efforts aren’t as effective for your business. Why? Because people are browsing for solutions online instead of being hard-sold on products and services they don’t even want. In fact, 80% of the online population has bought a product online. Eighty percent. […]