It’s that time of year when being out on the water, fishing for and catching the big one is your ultimate goal. Did I say “fishing?” Oh my, I must be daydreaming – or not! Nobody loves to be out on the water and catching fish more than I do. Trouble is, gotta get some work done first before I can go. When you think about it though social media marketing is just like fishing in a different type of water.
Who says everything has to be boring and stuffy when it comes to driving your business up in the ranks? You just have to use the right bait and the right equipment. You don’t catch Marlin with worms and a cane pole. In the same manner you will not catch traffic online for your business without using social media marketing. That is not to say that you won’t get some bites or nibbles because you will, just not enough to keep you heading towards the top.
Figuring out what bait to use can be difficult. Having someone that understands your needs can make this a lot easier and can help you have a more enjoyable fishing trip. There are lots of different social networks to choose from, and it may seem overwhelming at first. Like with fishing different bait works better for different types of “fish.” There are favorite lures that most like to use no matter what type of fish you are fishing for such as Facebook and Twitter as well as LinkedIn.
The list of social media networks available can certainly give you a wide variety to choose from. Choosing the best one for what your needs takes time as well as research when you want to focus on more specifics for your service or product. Facebook and Twitter are almost standard equipment that is necessary to get you up and going for any fishing trip. Other social media marketing tools along with these increases your likelihood of catching a marlin instead of a minnow.
Baiting your hook with the right social media marketing tools increases the likelihood that you will catch bigger fish. Also remember – while tools like Facebook and Twitter may represent your hook and line, there are others like YouTube, cross channel marketing and more that are your bobbers, sinkers, and the lures to draw people to your line.
Using the right equipment makes it easier and a lot more enjoyable while on a fishing trip. Besides using the right combination of social media networks, having a quality website and even publishing quality blogs that give people what they want, keeping your eyes out for more social media tools to add to your tackle box will help you to succeed on your fishing trip. You will be better prepared to catch that big one that you are always hoping for.