TerezaLitsa

Social media marketing has been a trending term for a while now, and many business owners want to be part of it and expand their audience. However, there has been a misunderstanding regarding its expectations and the so-called ROI (Return On Investment) that we want to clarify. It’s easy to think that once you jump into social media marketing your sales will skyrocket, reaching a new audience and expanding your business, but this cannot happen overnight. Many business owners can [...]

There is an increasing need for content nowadays, and every business that tries to stand out from the competitors knows the importance of having a solid content marketing strategy. […]

It’s not always easy for a small business to succeed in a highly competitive world. However, we are living at a time when creativity, when done right, can outweigh large budgets. When a small business realizes the opportunities inbound marketing may offer, a whole new world opens. […]

There is no way to talk about digital marketing nowadays without including ‘content marketing’ in the very first sentences. The increasing need for online content has turned every business into a publisher and content marketing is now proudly considered a powerful weapon for a complete digital strategy. What is content marketing? Content marketing is all about creating valuable, relevant and insightful material for your audience, shared in ways that educate, strengthen existing customer relationships and position your business, with an approachable [...]

Google+ is among the most discussed social networks of the past months with 2014 starting in no different way. Google is more determined than ever to support Google+ and turn it into an even more popular social network which leads to ambiguous results. After its decision to incorporate Google+ profiles on YouTube, it has now decided to allow […]

It’s that time of the year again that we’re starting the countdown for Christmas. Except for the plans for the Christmas gifts though, it’s the perfect timing to organize the online presence of your business for the holiday season. There are many ways to benefit from the Christmas spirit, and there are even more ways to reward your fans for their loyalty. No matter what type of business you have, here are some tips on how to create an ‘online [...]

When was the last time you wrote an article for your business? Do you create visual content that is related to your brand? Do you know how to create videos? […]

Twitter has announced yesterday an update that introduces image and video previews on the timeline. After a long time with a stream of text messages, it seems that Twitter has decided to become more visually attractive. In the era of the visual content, and with Instagram and Pinterest thriving, Twitter realizes they won't succeed in long-term if they don't adapt to the changing times. Either you like it or not, images and videos are replacing texts in many cases, while [...]

Pinterest has become an established social network and many brands use its power to increase their web traffic. After clearing out whether your business should be on Pinterest, it’s time to discover new features.Pinterest on its own is trying to take its visual experience to the next level, by introducing additions that will improve its use, for personal of professional reasons. One of the most interesting features that should not be ignored is the introduction of rich pins. Rich pins [...]

Customers are becoming more demanding than ever. In the era of social media, with things running at a crazy pace, it is not surprising that your social media presence must be constant. What is even more important, is to be able to handle the messages by your customers, as fast as possible. I attended on behalf of Posse yesterday the first day of Social Media Success Summit (#SMSS13) and after three very interesting presentations from SM experts, I decided to [...]