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J.D. Gershbein, CEO of Owlish Communications, joins us to explain the psychology of social selling and the importance it plays on business performance and ultimate success. J.D. has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to- coast. J.D. writes blogs for NBC Chicago and SUCCESS Magazine and also serves as a LinkedIn strategic adviser to several notable Chicago business organizations.     Learn more about our exclusive social media marketing blueprint [...]

Once again we had the pleasure of working with Audrina Bigos, Fox News Charlotte. This time around we discussed the growing concern over office bullies and how this behavior can impact the workplace. This is a real problem for some people as an estimated 50+ Million workers have acknowledged they have encountered some type of bullying at work. So what can we do? Be proactive, let employees know right away that a positive and professional behavior is expected and that [...]

How many pages have you seen on Facebook with a huge number of Likes? Many people have sworn for some time that Likes are what drives people to your page. The trouble is that now Facebook is taking a long hard look at the efficacy of Likes and is trying to determine whether the Like model continues to be relevant. This has left a lot of businesses and individuals asking whether Facebook Likes are really worth the trouble it can [...]

It never fails, simply cruise across Facebook, Twitter, Google+ or any number of other social media networks and you will easily find prime examples of how social media driven customer service works. The trouble is that many of these examples will prove out to be a negative for the companies that are coming into question. Without fail, a customer will get hot about some product or service and will take to their favorite social media outlet to let their dissatisfaction [...]

It has all come down to this. You as a business owner or upper management of your company now face a very serious question. It is one that could make a huge difference in how your company operates. The question? Social Media training vs Social Media management – which route should you choose for your company? Believe it or not this can be a very difficult question to answer. It is one that many of our clients here at Posse [...]

Incorporating social media marketing strategies can quickly increase the success of your business. Social media provides you with the tools to not only communicate with a large audience quickly, but also to have interaction with that audience. Use the suggestions in this article to develop the best social internet marketing campaign for your business. […]

Do travel agents have a selling advantage when it comes to using social media? And if so, how do they do it? Listen in as Margie Jordan, President/CEO of Jordan Executive Travel Service (JETS), shows you exactly how they do it. […]

Managing a personal Pinterest account and one for Posse can be a little confusing at some points. When I’m on my mobile phone I am logged into my personal Pinterest account and when I am on my computer I am usually logged into the Posse Pinterest account. I found myself finding things that I would like to Pin onto the Posse Pin Boards while I was logged in on my mobile phone. Sadly, logging in and out on both devices [...]

Facebook ads could either be a great way to advertise or could simply be a waste of money depending on who you ask. The truth however lies somewhere in the middle. By going into it with your anticipations well under hand and by handling your adverts properly you could have a much more positive outcome. According to comScore, Facebook ads increased purchases by up to 38 percent for those who were exposed to them over those who had no exposure. [...]

Some think of social media as a free marketing tool. Just because you can join social networks for free though doesn’t make it free when you use them for business. Like anything else in life getting the results you want takes time and money. We have all heard the old adage that nothing is free in this world and the same holds true when using social media as a marketing tool. To get the results that you want takes time [...]