It was about ten years ago today. Everything started out just like any other day. Millions of people cruised the internet conducting business, chatting with friends, checking on prescriptions, buying new clothes, bidding on auctions. Never once did they think about […]
With the seasons beginning to change there are those businesses who are going to experience a natural slowdown in their work. Companies that specialize in work like landscaping and construction as well as those that work in the hospitality industry such as condo rentals on the beachfront may all see a drop off in work during the so-called slow months. This raises the question: should these businesses slow or stop their social media campaigns for the season? There are definitely [...]
With all the changes we have seen from Google – Panda, Penguin… who knows, Raccoon may be next – the face of ranking in the search engines has certainly changed. No longer can site owners rely on keyword stuffing or overwhelming their site with spammy looking content full of outbound links. Google now looks for fresh, new content that is relevant to the search rather than being simply based around a keyword someone types in the box. Does that mean [...]
With more and more people on the go, being able to get the information that they want in an easy to access format is a must. Today people want on-demand content. Rather than newsletters, email blasts, or heading to websites to get that information they want to be able to access it when, where and how they want. With the rise of smart devices this is especially so. A podcast is an outstanding vehicle for offering that sort of content. [...]
One question our content team here at Posse is asked by clients on a regular basis is “how do we increase our site traffic and keep it up?” Believe it or not, there is a way to do so even with all the algorithm changes we see from Google and other search engines. Whether you are a simple blogger or a large business, it is possible to do this by utilizing evergreen content. That’s all fine and good, but it [...]
When it comes to a business presence on social media platforms it is important to remember that your continued growth and success depends highly on your ability to take it to the next level. Take Facebook for example. Do you have a Facebook FanPage for your business? Maybe got a nice jpeg cover photo? How about a strong call to action and other text? Did you know that you could be doing yourself more harm than good with that photo? While [...]
Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. We understand some have concerns about social media as it relates to children, but this article remains focused exclusively on the on marketing possibilities associated with social media. […]
Here at Posse Social Media we get asked all the time just how it is that social bookmarking can help to increase business. Think about it this way; when you are reading a book, you bookmark the page when you have to leave it for a short while, right? The same is true when using the Internet to obtain information or just for enjoyment – you may have to leave the site for a while. Sites that employ social bookmarks [...]
It happens more often than you might think… Someone is cruising around the net reading articles and comes across one of ‘those’ types of articles. You know the ones: very poor grammar, obviously spun mechanically or by someone with no skills at all. While these may have once been able to draw a degree of ranking from the various search engines, today these are flagged as spam and/or simply ignored in the ranking system. That’s right. Your super duplicated article [...]
Twitter continues to be a highly effective means of connecting with individuals in today’s instant communication driven society. As such, it is an excellent platform for reaching out to both existing and new clients and customers. The biggest question that most people ask though is how they can gain more and more Twitter followers. It is undeniable that a larger viewership can lead to more business conversions, so just how can you increase your follower base? […]
