Social media is just a fad. Sound familiar? Some prognosticators even say that Facebook, Twitter, Instagram, Pinterest etc. will all come crashing down in 2015. Funny thing is that this is the same prediction we’ve been hearing for the last 5 plus years. […]
Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important. Many businesses are beginning to understand what personalization is and how powerful the technology can be. The question, however, is why is it critical to your business? 1. Take Back The Inbox It's crucial to stand out [...]
Well, a lot of people have been wondering recently about both the cause and the lasting effect of the more recent Panda updates in today's article I will be discussing them as well as offering a couple tips on how to revive you Google standing if your site has dropped in the rankings. Starting off one of the most important things about Panda is that it’s a domain level penalty, meaning if something is wrong with content on your website [...]
Developed by Michael Torbert and with over 19 million downloads, the All in One SEO pack is the biggest SEO plug-in for WordPress available. But, it still only has a 3.9 out of 5.0 rating. It boasts an easy-to-use, right-out-of-the-box feature; just install, and you are set. While it is regularly updated, it is still missing many features that would make it the unchallenged SEO champion. This product is being advertised as free, but it witholds many features unless you [...]
In today’s article, we will be comparing the top three website analytics tools available. The tools we will be covering are Piwik, Clicky, and Google Analytics. We will go over the general views and reason users download each tool as well as the features and disadvantages. […]
Mobile devices are now firmly entrenched in our lives. Whether it is a tablet, smartphone, or other such device it is extremely difficult to imagine how we could survive without them. We use them for business and in our personal lives to send texts, cruise the social networks, and to simply stay in touch with what’s going on with everyone. Given the dependency upon mobile devices at what point do we have to recognize the potential for addiction? The most [...]
More and more companies are recognizing the value of environmental efforts and changing their business structure’s to be more green. And now, the trend is seeping into social media. Facebook, in an effort to green its social network, agreed to purchase power from a wind farm in Altoona, Iowa, once it’s completed in 2015. The 138 MW farm will supply enough energy to power 100 percent of Facebook’s nearby center in Wellsburg, Iowa, which should help make everyone’s time on [...]
This week AVAST, a very reliable and trusted internet and mobile device security company, issued a warning that a recently released night vision app for your mobile devices contains spyware coding. This app called Cámara Visión Nocturna retrieves and stores phone numbers and charges you for a premium messaging service. […]
Voice is the newest phase of search, test, and calling. As we use our mobile devices more and more it has become increasingly apparent that typing is no longer the only way to go. Apple’s Siri is the poster child for this form of communication. With an iProduct you just speak naturally and the device will search for what you say, call who you want and do talk to text. Google has also dabbled in this type of programming as [...]
Well folks, this is it. The final part of a three part series on the tools for reaching your audience more effectively. So far we have discussed many different topics among them are Google, SEO, the proper use of humor and much more. For this last bit we’re going to be touching on the effectiveness of proper grammar and spelling, using jargon correctly, the use of pictures, the time of day, and the format in which is best to post [...]
