How Does Inbound Marketing Work? Inbound marketing is a popular new buzz phrase in the digital marketing industry, but do you know what it means? Inbound marketing is the process of helping consumers find your company, using helpful and informative content to convert visitors into leads and then into customers, and using positive interactions to turn customers into evangelists for your company. How does inbound marketing work? Allow us to explain. […]
Marketing for lawyers has evolved. Typical Google PPC (Pay Per Click) ads and traditional SEO keyword practices that, in the past, may have brought clients through the front door are not as effective as they used to be. For a law firm to add to its case load, a greater online presence is necessary going forward. […]
As a business owner who depends largely on Web-based sources of traffic, few things are more important than the nature of Google’s search engine. You’ve likely seen methods for ranking come and go, as Google’s dynamic algorithm has, through the years, changed how to get leads online. […]
How to bring your video ads to life: Video ads started running on Facebook just about a year ago, and since then we’ve seen just how important video has become. As overall organic reach continues to sink, video has been going in the opposite direction. […]
What Is Social Intelligence And Why Do You Need It? With technology changing at an unprecedented speed, social media has gained so much prominence in the recent past. A deep understanding of the concept of social intelligence will boost your company’s social media presence & efforts. […]
In the blink of an eye, social media advertising has become one of the most important and relevant business strategies available today. It has opened up a new way to approach relationships between businesses and consumers, with advertising playing a major role. […]
Many lawyers experience some confusion (& understandably so) about the best ways to stand out in today’s world. To be noticed online seems time consuming and thankless, especially when you are already a working professional. Using the best lawyer SEO practices relevant for today will help to ensure that your time is well spent and your practice is visible. […]
In today’s marketplace, we still find most legal practices over-emphasizing website traffic over quality leads. Most rely on outdated methods of advertising (billboards, TV ads, etc.) simply because it’s more familiar to them, when really they’re costlier, less effective, less ethical and more difficult to measure. These status quo methods of advertising can certainly bring in traffic to the practice, but, for most, there’s no true mechanism for converting or capturing this traffic into a quality lead. […]
Inbound marketing is a process your business can (& should) use to drive customers, who are already online, straight to your doorstep (or at least your website). One of the big components of inbound marketing is social media. Given its role in attracting business, let’s take a quick review of some things to keep in mind for social media for your business. […]
When you want to get your brand new Facebook page in front of different users, one of the choices you have is to create an ad. While there are many different variations and campaign types to choose from, the most common two versions are boosted posts and page likes. In this article I will be going over the differences, advantages, and disadvantages of each campaign type, as well as a couple of tips. […]
