Tracy Alves, Author at Rainy City Digital Media & Design

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

How to Use LinkedIn to Showcase Your BusinessTracy Alves2020-05-26T12:53:21-04:00

Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

Creating a Social Media Calendar – The Why and The HowTracy Alves2018-05-30T11:03:03-04:00

Want To Increase Your Website Traffic from Facebook?

When it comes to social media marketing, it’s important to understand that Facebook can play a huge part in growing your website traffic. While SEO should remain a high priority, it is also important to make sure your social strategy aligns with your SEO goals. There are many ways to create and deliver Facebook content with the ultimate goal of increasing website traffic and converting visitors into leads. Increasing Website Traffic via Facebook Facebook has over 1 billion active mobile [...]

Want To Increase Your Website Traffic from Facebook?Tracy Alves2018-03-05T13:11:24-05:00

Still Nervous About Live Video?

We constantly hear a recurring message: live video is intimidating. Make no mistake about it, becoming comfortable in front of a live broadcast is a common challenge for both novice and advanced video bloggers. Most people cringe when you mention broadcasting live on Facebook. They seem to be focused on trivial things like how they look on video or flubbing their lines. Fear can paralyze most marketers from taking action. Along with fear of being on camera comes an uncomfortable [...]

Still Nervous About Live Video?Tracy Alves2018-03-05T13:13:17-05:00

Great Video Content Is About Being Authentic

Bob Dylan famously said, “The times they are a changin.’” While it’s a decades-old reference to political and social change, it definitely applies to the fast-paced evolution of social media content, which video has come to dominate. There’s no longer denying that the shift into video-dominated content is the new standard for digital marketing. For small businesses, this can be an intimidating feat, and many tend to assume they don’t have the resources to make video content. Some are just [...]

Great Video Content Is About Being AuthenticTracy Alves2018-03-05T13:20:39-05:00

12 Days of Digital Marketing: A Giveaway

Here at Posse, we are getting geared up for the holidays! Which means, you and your business should too. Don’t worry, we’re here to help. We will be doing 12 days of giveaways through the season. We will be giving away inbound assistance as well as social media assistance for FREE! All of our offers are listed below and you’re not going to want to miss out! Website Grader With a website grader, we will run your website through a [...]

12 Days of Digital Marketing: A GiveawayTracy Alves2017-08-22T00:25:04-04:00

The Importance of Good Photography to Market Your Business

The sooner a business acknowledges photography’s significance within product or service marketing, the quicker a company will see success. Clearly there are many factors that go into a strong inbound marketing strategy, however, photography is not one to be overlooked. It can actually make or break all your marketing efforts. Learn about the importance of good photography and see if your business passes the test. Lets face it, some of us don’t speak, “photographer.” It’s much more complex than just [...]

The Importance of Good Photography to Market Your BusinessTracy Alves2017-10-23T17:17:52-04:00

Say it Better: Pairing Fonts like a Pro

Selecting fonts that compliment one another can be tricky, and although pairing type is fun, it runs a high risk for mistakes. In the design world, rules can be bent and broken; however I do have a few tips that will guide you in how to happily marry fonts, and send you on the way to blissful design! Begin your journey of pairing fonts like a pro with these 4 steps: 1. Contrast You want your selections to compliment one [...]

Say it Better: Pairing Fonts like a ProTracy Alves2017-10-23T16:59:17-04:00

Say it Better: Font & Tone

Selecting a font for a post or graphic can be a daunting task. For some, it may be something that’s not given a lot of thought. The tone of your typography selection could be what makes a potential customer linger longer on your graphic, or just quickly graze past it without much consideration. It’s just one component to your success in inbound marketing, but an important one. When making your next graphic, ask yourself, “What tone am I communicating in [...]

Say it Better: Font & ToneTracy Alves2017-10-23T16:59:17-04:00

What Is Inbound Marketing?

Over the past several years, the ways your customers (and potential customers) learn about products and make purchasing decisions have changed dramatically. Instead of waiting for product information to come to them through advertisements, direct mail or other means, they have begun taking the initiative and researching online for products and services that fill a need or solve a problem. […]

What Is Inbound Marketing?Tracy Alves2017-10-23T17:10:11-04:00

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