ShayMcRedmond

Instagram closed out 2014 with a big announcement―the popular social media platform now has over 300 million active monthly users, outpacing Twitter as the 2nd largest social network after Facebook. Simple usability and mobility, along with its massive reach, make Instagram a marketing goldmine for any business that wants to incorporate visual branding as part of its marketing strategy. With a slew of filters and editing features to instantly transform smartphone photos and 15-second video clips to professional quality artwork, [...]

Two words. Taylor Swift. Her first official pop album released on Monday is expected to be the first album this year to sell a million copies, all while the music industry as a whole is on the decline. But what does that have to do with social media? Well, everything!  I don’t have the analytics on T. Swift’s social media, nor can I validate actual conversions based on her social media presence, but it doesn’t take […]