ShannonOBoyle

So you just launched your new inbound marketing campaign, congrats! Now, what? How do you know if it’s working? Ongoing observations of analytics and reports are the best way to measure campaign performance. To some, they seem intimidating. With a little research (and by knowing what to look for) you can simplify it. […]

There are many valuable metrics to provide insight that will allow you to dig deep into the performance of your marketing efforts. Let’s look at the 3 main metrics every inbound marketing manager will need to track. Pro Tip: Using a tool such as Hubspot to create and monitor your marketing efforts is a time efficient and cost effective decision. Hubspot ties all of the campaign analytics together and presents them on an easy-to-use dashboard. There are other tools available [...]

According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today! […]

If you’re running business in today’s market you’ve most likely heard the term “SEO” or Search Engine Optimization. Like many business owners you want to know two things: What in the world is SEO? Does my business need SEO? If you are not asking these questions you’re behind the curve. […]

Financial advisors, wealth managers, investment brokers: are traditional marketing efforts not producing the results you want? Are you seeing the majority of your clients come through referrals, but they’re not exactly the ideal client you want to work with? If so, it may be time to rethink your marketing plan. Inbound marketing is providing the right content to the right person at the right […]

Does it ever seem like you waste time chasing too many unqualified leads that never turn into customers? That’s a common issue with many businesses these days. Wouldn't it be great if you only had to contact the leads that have the highest chance of becoming a customer? We love the idea of targeting our marketing efforts to people who are most likely to buy from us. So much so we’ve implemented the Inbound Method. Do you want to attract [...]

Social media can be a wonderful tool for building community, establishing brand identity and of course, connecting with friends. It can also be, as rapper Iggy Azalea recently realized, “the ugliest reflection of mankind there is.” Upon returning from vacation, she logged into Twitter to discover that pictures of her in a bikini had surfaced online. […]