RebeccaJacobs

Perhaps one of the most overlooked, but also most important, steps in building a website is the wireframing stage. Wireframes usually consist of black outlines on a white background, with certain symbols (such as a box with an X going through the middle standing for a picture) standing in for future elements (see the picture below). Although they are meant to be simple, we find that communicating the purpose of a wireframe can get tricky. Clients often get confused by the [...]

Everything eventually gets old, wears out, and needs to be updated or replaced. In the world of      the Internet, that process is accelerated by a thousand. While you want your company to stand  out, making your website a memento to the 2000s is not the way to do it. Keeping up to date with  the latest technologies and trends is helpful to making your business thrive. I know many articles merely list the specifics of the things web [...]

A landing page is a distinct page on your website that’s built for one single conversion objective.The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer.  They are the best way to convert a person into a […]

Ever heard the terms CTA or call-to-action thrown around by your web designer, and wondered what are they talking about? The first standard response is probably “a CTA is a call-to-action.” Oh, okay, a call-to-action? That makes total sense, right? Well, if you still are thoroughly confused, don’t worry! In this blog post I’ll be giving you the insider explanation on what a CTA is, why they’re important, and how designers should be using them. The next time you talk [...]

Recently at Posse I have transitioned from working on the social media side of things, to working in web design and development. I enjoy being able to create websites for clients–it combines multiple facets that I am interested in, including design, photography, solid writing, and company branding. I started to teach myself code in college to complete […]

The social media giant, Facebook, has been remaking itself over the past year. After declines in active users, particularly its teenage audience, at the start of 2014, many declarations were made (based on one study of Facebook’s user base) that the platform had outlived its time1. Facebook was just not the cool place to be on the Internet anymore. Even by August, Facebook was losing its college age users to the app Snapchat. A study found that students felt the [...]

What is Zendesk? No, it’s not a desk that helps you meditate (although that would be nice). As their website states, Zendesk is a software tool that facilitates better customer service. A communication tool between businesses and their customers, Zendesk takes all […]

On first thought a website seems to be the ultimate representation of YOU— your company, your products, your portfolio, your sense of design, your philosophy of life: a giant flag telling those who visit your website how they should perceive you and what you can do for them. However, in order to effectively communicate that information, you must keep your audience in mind. What do I mean by that? Someone surfing the web is coming to your website to learn [...]

The quintessential professional networking platform, LinkedIn, has just expanded its capabilities with the release of its newest mobile app, LinkedIn Job Search. The standalone app is “dedicated to helping members find, research, and apply for jobs on-the-go without the distractions of news, content, and other updates” a LinkedIn spokesperson shared with Mashable. The app was released on June 19th. […]

Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, 43things…the list goes on and on and on. Social media websites range from the heavy hitters that everyone seems to use (such as FB and Twitter), to smaller, user or purpose specific communities that you may never have stumbled upon. Well, first of all, no one is asking you to use all of them. Although the abundance of useless or oversaturated content may suggest otherwise, the point of being on social media is [...]