Creating buyer personas is a crucial part of a successful inbound strategy. Buyer personas help you understand exactly who your customer is, what they are looking for, their pain points, and how your company is positioned to help them achieve their goals. Without them, your marketing efforts have nothing to grasp onto. […]
I have always been a thrill of the chase kind of writer. Taking difficult topics and mastering them as a wordsmith was always a dream of mine. I truly envy those who know exactly what they want to do before they even begin applying for colleges. When my aspirations of becoming a veterinarian were voluntarily cast aside, I decided to put pen to paper (literally at that time) and start a career in writing – more specifically, journalism. Chasing the Story [...]
Your very first inbound campaign has hit the ground running, and you are excited to see leads start flowing through the funnel. We admire your optimism! However, with any new process, snags are to be expected. Here are a few things you need to know/do to get you through any growing pains while you transition to inbound. Explaining the Value of Inbound to Others Think of why you trade in your car. Your family is growing, and you currently [...]