Rachel Orn, Author at Rainy City Digital Media & Design

How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

How to Create Engaging Videos With Evergreen ContentRachel Orn2018-04-09T11:19:19-04:00

Staying Relevant With Facebook’s Algorithm Changes

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

Staying Relevant With Facebook’s Algorithm ChangesRachel Orn2018-04-03T13:24:37-04:00

An Introduction to Facebook Custom Audiences

The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]

An Introduction to Facebook Custom AudiencesRachel Orn2018-02-22T16:53:00-05:00

Build Your Business with Online Reviews

Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]

Build Your Business with Online ReviewsRachel Orn2018-02-15T17:42:00-05:00

Become Ad Savvy by A/B Testing Your Facebook Ads

In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]

Become Ad Savvy by A/B Testing Your Facebook AdsRachel Orn2018-02-08T09:58:45-05:00

4 Social Media Challenges to Overcome in 2018

One of the most exciting (and challenging) aspects of social media marketing is keeping up with ever-changing features, tools, trends, and best practices. We have identified four key social media challenges that many marketers will face in 2018, and we’ve even conjured up some viable solutions to help you forge ahead into the new year with confidence. The Unstoppable Rise of Video You already know the importance of video in your social strategy, but there is one common mistake many marketers [...]

4 Social Media Challenges to Overcome in 2018Rachel Orn2018-03-05T13:10:50-05:00

Solving the Mystery of Dark Social

Dark social is exactly what it sounds like - mysterious off-the-grid social sharing often unintentionally overlooked by marketers. It’s like an underground link sharing world. This mysterious sharing method is one that leaves many marketers “in the dark” when it comes to accurately measuring website visits. What is dark social? Have you ever shared a dinner recipe in an email? Have you spent lunch hours browsing gossip news sites and shared links to the stories with your co-workers in a [...]

Solving the Mystery of Dark SocialRachel Orn2018-03-29T10:02:54-04:00

Everything Your Business Needs to Know About LinkedIn’s New Updates

LinkedIn has been seeking more interactive ways for users to display their authentic selves and drive engagement, whether they are promoting their personal or company brand. They have launched many new features this year in order to achieve that goal. Some of the updates you may have already noticed and some have been more subtly incorporated – or under-utilized. Only 23% of LinkedIn’s total user base used the platform on a weekly basis in 2016. It was clear that the [...]

Everything Your Business Needs to Know About LinkedIn’s New UpdatesRachel Orn2017-10-23T17:06:50-04:00

Why Your Business Should Embrace Snapchat’s Snap Map

If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark. […]

Why Your Business Should Embrace Snapchat’s Snap Map Rachel Orn2017-10-04T12:56:25-04:00

Are You Being Found Online? The Importance of Location SEO

It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible. With that said, it’s important to optimize your local SEO listing. You’ve been told you need it, but what IS local SEO and why do you need it? What is Local SEO? Local SEO is focused on providing results that are relevant to a [...]

Are You Being Found Online? The Importance of Location SEORachel Orn2017-10-02T22:33:38-04:00

RachelOrn

About Rachel Orn