PosseSocialMedia2015

In this day and age, it seems we all spend countless minutes a day on our mobile phones. Doing what, exactly? It may be safe to say the majority of us are using mobile social media apps. These can include Instagram, Vine and Snapchat, some of which are limited only to use on a mobile phone. For some, these mobile apps are used strictly for entertainment purposes. However, more and more businesses and organizations are beginning to see the powerful [...]

We’re now a little over a month into the New Year – how are your business’ resolutions going? Did you set social media marketing goals for 2014? Maybe you said, “We’ll blog X number of times per week.” Or, “We’ll host one Facebook contest a month.” Or, “We’ll finally put some effort into that Twitter/Instagram account.” Sound familiar? But maybe you only have your first blog post published. You have yet to come up with an idea for the first [...]

We all used Facebook Hashtags during the last 3 months. We even celebrated their arrival on Facebook in the mid-June. But now that they’re part of our Facebook posts for good, we can’t help but wonder, do they really increase the reach of a post? In a theoretical framework, hashtags allow you to extend your reach, since they allow you to attract bigger audience that might be looking for a similar content with yours, without even knowing of your existence [...]

Thinking about building your own website? Here are six beginner tips for building a website straight from our web design team here at Posse. Do not go for free or cheap hosting for your site. While this may not sound like a building tip design and hosting can go hand in hand. Some free hosting companies may clutter your site with unwanted ads. Also, we now live in a smartphone driven world. A dynamic website is a must, yet some free [...]

Take a quick look at many of the business fanpages around Facebook and you will spot a big issue. There are tons of businesses treating their fanpages the same way they would treat a personal Facebook account. They just don’t seem to put the time into watching how they handle their activities on Facebook which can actually turn out harmful to their business if not careful. Let’s take a look at some of the issues that such businesses have so [...]

Facebook has announced its Q4 stats for 2012 and they seem quite interesting to analyze. It has been a year full of announcements for Facebook and having a look at their impact might be the answer to the prediction of its future. According to these stats: – The monthly active users have reached 1.056 billion, while in Q3 of 2012 they were 1.007 billion. – The daily active users have reached 618 million, while they were 483 million just a [...]

Wait a minute, did you just say “the final word?” As in social media is no more? Don’t worry, I certainly didn’t mean that the social media movement is over. When I am alluding to is those who look to have the final word on social media. You know the ones. Those who like to claim that they are the end all be all when it comes to social media. The social media “gurus” who claim to have all the [...]

Facebook campaigns have proven two separate things. #1 – When a campaign goes right it can be great for the company or individual holding it. #2 – When a campaign goes wrong things can get quite interesting to say the least. The fact that the rapper Pitbull is heading to Alaska is firm proof of the truth behind the second statement. While some may feel that the campaign actually failed the truth is that it simply came back to bite [...]

Building a social media campaign helps to drive people to your site. The use of campaigns can bring more business to your online business whether it is offers services or products. As part of your marketing strategy a strong social media campaigns make sense. Everybody loves to get something at no cost whether it is information or product. Using social media as your chosen marketing type doesn’t have to be expensive thankfully. To start building a social media campaign, think [...]

According to USA Today, big businesses are increasingly tapping into the use of social media to not only expand their businesses but to operate them more efficiently. Big and small companies alike are finding out just what social media can do for them in making things work better as well as adding to their customer bases. Forrester Research has reported that social networking software sales are expected to surpass $6 billion within the next four years.1 Social media networks used [...]