PosseSocialMedia2015

According to Investor’s Business Daily, financial advisors who are active on social media gain an average of $4.9 million in assets under management (AUM). […]

As part of our Learning Series, we’ve written five blogs and hosted a Lunch & Learn event to answer inbound marketing questions. We’ve been stressing five main content errors that businesses tend to make on their social media profiles and provided solutions to those problems. Ready to make your digital strategy as polished as possible? Here are the five common digital marketing mistakes and tips on how to fix them. 1. Making Your Business Your Message   You know every aspect [...]

Part 1: School Marketing Observations I have been distance running for well over 20 years. I truly believe in the saying “slow and steady wins the race.”  It takes time to physically build endurance for long distances. Having the plan and consistent practice of ‘slow and steady’ has allowed me to develop the patience and strength to go long distances and reach milestones I never thought possible. In turn, I apply this philosophy of building endurance to my inbound marketing mindset. [...]

In the past year, you might have noticed a shift in the type of content you’re seeing on Facebook. Facebook made the decision to make video the future of their platform, especially live video, which reduces the amount of non-video content that users see. Each day, videos receive 8 billion views, and that’s double what it was in February 2015. Video is the future of Facebook, so it’s time to start thinking about how to add video to your Facebook content [...]

If you are a small business owner who is wondering how to get more attention for your company and how to make your products seem more exciting online, you are asking the wrong questions. There is a seemingly infinite amount of competition out there that is just keystrokes away from gaining the loyalty of your potential customer. To win in today’s highly competitive environment, your organization needs to ask a different question: “How can we help?” Initially, using this question [...]

Determining whether inbound marketing is for you is a matter of looking at the cold hard facts. Meaning, where does the vast majority turn to when they have a question on just about anything? […]