The internet has changed the game for everyone. Communication is completely different, and it is almost all online now. So why not go to where your potential customers are? You can try to avoid social media, but that’s where the conversation is happening. For those that dislike face-to-face interaction, social networks are perfect. […]
Social media terms can be extremely confusing. Your social media manager might say “your social media accounts have gotten a lot of engagement this month.” You maybe asking yourself, “What does that mean? Am I getting anything out of this?” Don’t fear! Although engagement on social media can be puzzling, we’ve broken down what you need to know about engagement, reach, and impressions. Also, how engagement is important, valuable, and increases your ROI (return on investment). […]
Plastic surgery is all about results. When a patient comes to you with the desire to look a certain way, they expect to see that when they look in the mirror. When you apply the most up-to-date practices for helping your patients alter their appearance in any way, you are doing your part to produce the best results possible. […]
According to HubSpot, 76% of marketers today say they use email marketing more now than they did three years ago. The use of email marketing continues to increase every year as well as email users. According to a Radicati Group study from February 2015, there are about 2.5 billion email users worldwide and about 91% of them check their inbox at least once a day. When it comes to email marketing, you want people to open your message! The 91% [...]
Nonprofits, schools and foundations are always looking for the best ways to raise money for their cause or event. Fundraising is the lifeblood of success for helping to achieve nonprofit missions and objectives. Some of the old-fashioned ways to raise money have included soliciting, events, sales, endorsements, direct mail, radio, and word-of-mouth. […]
Knowing your audience is only one small part of marketing. Your audience isn’t just a set of demographics or people who read your posts, they are your supporters, friends, and family: they are your community. […]
Flyers, banners, newspaper ads, and various printed media used to be the typical advertising format for events. Event marketing now goes far beyond that. Today, festivals, conferences, and other gatherings have websites, email lists, and social media accounts that all need to be analyzed and monitored over the duration of the event. […]
Even though Instagram has recently made changes to their algorithm that will affect how your posts show up in their news feed, you can still entice your followers to engage with your brand by running Instagram contests. […]
Here we are again with another long list of updates to the social media platforms you're most likely familiar with. Facebook, Twitter and Google have all made updates in the past week or so that improve the functionality of the platforms. Some of these social media updates may apply to you, and some won't affect you at all. Either way, it's important to know what has changed and how you can take advantage of the changes. Social Media Updates Facebook I'll [...]
We’ve all been there. You log on to Facebook, and the platform suddenly looks like a completely new website. You log on to Twitter, and your profile now includes updates on who you’ve followed. But these aren’t the only ways the two social media giants are expanding their reach. The companies have started creating new apps, buying other apps and even venturing into endeavors outside of their current genre. This social media growth is evident in many ways. How Social [...]
