MorganCretella

With the recent news from Twitter about acquiring Niche, a software company that connects popular content creators with brands, I think it’s time to discuss the growing number of brands interacting with “social media celebrities”. As of October of last year, some 52% of online marketers were taking advantage of paid endorsements by online influencers. […]

In the time it takes you to read the beginning of this post, one out of every 20 people will have checked their mobile phone. We use our phones for communication, looking up things on the Internet, social media, GPS and so much more. It only makes sense that we would start using them to handle payments. This new generation of apps that are used for mobile payments is steadily becoming more and more popular and relevant. […]