The digital world is heavily integrated into every aspect of our lives. It is difficult to imagine that there was ever a day that we were without it. Integrating the internet into society was not an automatic process. It has taken years for some people to learn how to use the world wide web and even longer for them to trust it. The internet and social media have dramatically changed the way that we market, research, interact and do business. [...]
We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, [...]
We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, [...]
Small business owners are well aware that they and their employees wear many hats. Being part of a small business provides a lot of learning opportunities and growth not found in the corporate world. Part of forging the path for your small business involves learning how to market your business in the most cost efficient and most effective way possible with limited capital and human resources. […]
Part 3: Inbound marketing builds relationships of trust. In my previous blog, I discussed the need for schools to use the inbound marketing methodology to be proactive in their marketing to grow enrollment and admissions. "Slow and steady wins the race" is a mantra of many marketers. It is the consistency and steadfastness that you use that will enable your marketing to become an unstoppable force. What do schools need to do in order to become this unstoppable force? Begin [...]
Part 2: Using Inbound Marketing to Drive Word-of-Mouth Marketing In my previous blog, I discussed the reactive nature of marketing shared by many private and independent schools and their need to have a more consistent, proactive marketing strategy. […]
Obstacles do not block the path. They are the path. When you think about your competition, how do they make you feel? Do you feel weighed down with anxiety and the burden of trying to find ways to keep up with them? Too often entrepreneurs and organizations look at their competitors as obstacles that must be walked around, climbed over, or in some cases, ignored. They fail to see that the obstacles presented by their competitors provide opportunities that [...]