Marketing tactics have changed over the years. Tools that used to work flawlessly don’t always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play. Professor Andreas Kaplan has defined Mobile Marketing as “any marketing activity conducted through […]
Every fall the public gets antsy for the unveiling of the new Apple products about to be released and boy should they be excited for this fall. Apple will be releasing Mac OS X Yosemite and iOS 8 and they have big hopes for them. An Apple press release after the unveiling of iOS 8 said that it was “the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create [...]
As the 11th anniversary of WordPress comes to a pass, we celebrate how it became a behemoth in the blogging world and has even expanded to a full content management system. As integrated into the internet that WordPress is currently, it did not always used to be this way. WordPress was released on May 27, 2003 by its founders, Matt Mullenweg and Mike Little, as a branch of it precursor b2/cafelog. The company’s about page says that “WordPress was born [...]
In the future our astronauts may not find any Transformers on the dark side of the moon, but thanks to a Japanese sports drink company they may find the “Lunar Dream Capsule.” The company that could be responsible for the first advertisement on the lunar surface is known as Pocari Sweat. They are teaming up with the Singapore-based start-up Astroscale as well as a few others to make this project possible. The Lunar Dream Capsule will look identical to a [...]
Everywhere you look nowadays it seems that Google has a hand in that field. Starting off as a search engine in 1998, it has since grown to the behemoth that it is now with what seems like a googol of products and services. Enter Google Drive Two years ago Google launched one of its most useful products ever, Google Drive. Drive is a cloud storage system which automatically saves user edits to the documents and is home to the suite [...]
