Do people really listen to podcasts? You might be surprised by the statistics. According to a survey done by Edison Research at the beginning of 2016, 21% of people in the United States listened to podcasts, with 35-54 being one of the biggest age groups tuning in. Total listening is up from 17% in 2015. […]
Several months ago I started a series on common problems you could be experiencing with your social media efforts and today I’m wrapping it up. A lot of businesses want to know about increasing social engagement or getting the most out of social advertising, but what about inbound marketing? After all, social media is just one part of an online business strategy, so it makes sense to cover the topic that’s on every business owner’s mind: Leads. […]
In the past, Google+ has kind of been the redheaded stepchild of social media platforms. Despite the search engine giant’s reach and influence, they’ve yet to make it big with a successful social network. Although it boasts more than 2.5 billion profiles, according to Statistic Brain, only 375 million users are active (October 2013 data), 55% of them being here in the states. A huge percentage of profiles have never been used, because right from the start, Google automatically created [...]
Buyer personas are really the heart of any digital marketing strategy. When you know who your ideal customer is, social media content is easy! Well, maybe not easy, but definitely more straight-forward and focused. Why? Well, if you know who you’re trying to reach you’re able to tailor a business message that matches their interests, provides solutions to their needs and answers their questions. One of the biggest content mistakes you can make as a business is not getting to [...]
We’ve all seen them. Ads are commonplace now on social media. Based on your interests and online behavior, businesses on Facebook, Twitter, and the like are able to target users with products and services. Being able to attract your ideal customer boosts engagement, reach and business. Therefore, it is vital you use ads efficiently and effectively. […]
Back in May, I briefly covered several social media pain points along with some solutions when tackling this ever-changing aspect of digital marketing. In this blog post, we’re going to look a little more in-depth at strategies to increase the activity of your fan base across social media channels. A lot of science goes into creating and maintaining an engaging brand voice, but there’s no magic pill. The process takes time. […]
“Success is not final, failure is not fatal: it is the courage to continue that counts.” In the world of social media and inbound marketing, there’s a lot of experimentation when it comes to campaigns, especially with new algorithms pulling a fast one, making engagement and reach more difficult. […]
Hashtags. They’re everywhere. From Twitter to Instagram, you can’t miss them, and if your business is on social media, you better make sure you don’t. This little symbol is a powerful tool that you need to be using, but you need to go about it the right way. […]
Social media is a necessary component for your inbound marketing strategy. In fact, it’s vital to a brand’s success. Quite the opposite of outbound marketing, this technique strives to reach customers with relevant and helpful content, meeting people where they are and engaging on platforms where customers, leads and visitors want to interact. […]
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” -Abraham Lincoln Reputation management is nothing new in the business world. The control and influence a company commands over their online… […]
