They say faith comes by hearing. If that’s true, then do customers come by hearing too? Could podcasts attract an audience to your brand? What are the benefits of having a podcast, should your brand strategy include one? Podcast History 101 Let’s tackle these questions by looking at the history of podcasting first. It first popped up in 2004 with Adam Curry and Dave winer credited with its invention. They had a vision of listeners being able to download a [...]
Social media can be a noisy place. How can a brand not only set it itself apart, but remain authentic and connect with an audience in an intimate way? The answer is live-streaming, and it’s blowing up the social media scene these days. From Youtube to Vine to Periscope, video is evolving. Live-streaming is live video available in real time on a public platform; there are several services now providing some sort of live option. […]
Is your company looking to up its game when it comes to social media? Social media is just as important as traditional marketing outlets now and is simply a necessity in any marketing plan. Since social media is ever-changing, social media marketing plans need to be ever-changing as well. A new year is a great time to set some social media goals for your business’ marketing plan to up your game and keep up with the latest trends. […]
All social media is not created equal. Being active on Facebook is not the same nor a replacement for being active on Instagram. Each social platform is unique in its own way and has a different audience. With each social platform being different with a different type of audience, the content you share on each platform should be different as well. Are there rules to sharing content? Or at least guidelines to follow? The answer is yes and no, [...]
Do you know who your ideal customer is? You should. It’s much easier to market any business when you’re marketing to an ideal customer, the people who are most likely to be interested in what your business has to offer. […]
A crisis for your brand can turn the whole world upside down quickly. Social media seems like it’s attacking you, but it’s not the enemy and instead of inflicting damage, it can help you control the damage for your brand. You know that social media is necessary to get your brand out there and spread its message, but what about those times when you’d rather everyone not talk about your brand so much? Like when negative news breaks about your [...]
Blog posts and social media make the perfect pair, like peas and carrots. You can share ideas and information through blog posts, and social media is often the way your audience searches for and receives information and ideas. What are the best ways to share blog posts on your social media accounts? […]
WHAT DO SEO AND INBOUND HAVE TO DO WITH EACH OTHER? I’m sure you’ve heard of SEO and might have even tried to optimize it on your website, or a blog post, at some point. Probably the first definition that comes to your mind is the generic “Search Engine Optimization”, adding words or phrases to the back of your site to help Google and other search engines know to call it up when someone types words related to your business. [...]
A brand advocate is a customer who talks favorably about a brand or product, passing positive word-of-mouth messages about the brand to other people. Through social media, you can turn brand advocates into a huge and powerful marketing force for your company. But, you have to do it right. […]
